RELENTLESSLY RELEVANT BRANDS / BY PETER WALSHE
Coinciding with the release of Millward Brown's BrandZ Ranking of the 100 Most Valuable Global Brands, Peter Walshe, Global BrandZ Director, explains why a ruthless attention to relevance will boost a brand's strength
Brands that build positive customer sentiment by being 'meaningfully different' from the competition are able to capture five times more volume, command a 13% price premium, and are four times more likely to grow their value share than those that don't, according to research from Millward Brown. Being meaningfully…
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