GATE OF HOPE / BY AYTUL GULCELIK
Issue 5, 1 December 2005
When it comes to regional song contests and football championships, Turkey is counted as part of Europe. It now seems that brand managers and the bureaucrats of Brussels have finally started to share the same view. If Turkey does become an official European member sate within the next decade, it will be the community’s second biggest consumer market after Germany. This - and the fact that 66% of is 70 million population is currently under the age of 35 - explains why the Turkish ad market has grown by 30% two years running
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