CHILDREN OF A NEW DAWN / BY ASHUTOSH SRIVASTAVA

Issue 6, 1 March 2006

59 years after it became a free nation, and 14 years after it started opening up is economy, India is reasserting is place in the world order. With the economy now growing 7-8% year on year and poised to reach double digits following long awaited infrastructure investment, marketers are lining up at India's door. At the forefront of this increasing spending power is India's new wave of consumers, the post-liberalisation generation

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