MULTI-TASKING TEENS DISREGARD MEDIA BOUNDARIES
Issue 7, 1 June 2006
Teens have an innate disregard for boundaries. This is the age of corporate graffiti and brand journalism. As tens multi-task and media merge, media neutrality is essential for brands, but invisible boundaries sill exist. Even the most streetwise brands can fall foul of these elusive divides if they try to merge too freely into youth culture
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