GENERATION JONES / BY THE FUTURE LABORATORY
Issue 8, 1 October 2006
They constitute 53m people in the US and 9.9m people in the UK (a fifth of the population). They are said to have decided the last US election for George Bush and had considerable influence on the British general election of May 05, paving the way for a potential Conservative recovery. Generation Jones are neither Baby Boomers nor Generation Xers, but between the two, and largely ignored
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