PASSIVE CONSUMPTION VS. EARLY ADOPTERS / BY SARA DE DIOS
Issue 10, 1 March 2007
There’s a dual trend among consumers: those with passive media consumption habits versus early adopters who prefer a more personal, interactive experience
Subscribe to access it all
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info
Register for our newsletter /
COMMENTS /