Issue 10, 1 March 2007
Dismissed by some as ‘the one-night sand of marketing’, product placement is nonetheless a multibillion dollar industry. Changes in EU legislation look set to migrate the American model over to Europe, and for a TV industry struggling with the downturn in traditional advertising revenue the extra influx of cash may be hard to resist. But is there really space in the new marketing world for a strategy that’s as old as the hills?
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