DOUBT THE CONVENTIONAL / BY PAUL LAVOIE

Issue 12, 1 October 2007

From the internal ‘No’ that keeps us from exploring the potential of possible solutions to the external ‘Nos’ we encounter as our ideas wend through client bureaucracies and focus groups, accepting the fact that ‘No’ is part of the creative ritual is essential. When our ideas are met with little resistance, they’re probably docile and expected. Too few ‘Nos’ means we should be worried

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