Issue 16, 1 October 2008
In a world obsessed by iPhones, one rival handset proved it could make a difference by relentlessly mocking the language of the movies. That handset was Samsung's Instinct on the US network Sprint, which reinvented product placement. Never underestimate the power of a challenger brand
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info