CHEVROLET / LIVIN' LARGE COLLEGE CAB
Issue 17, 1 December 2008
To promote Chevrolet's hatchback to a young target audience, Aveo5s offered free rides around US university campuses as 'College Cabs'. Passengers filmed and footage posted at www.aveolivinlarge.com.
Subscribe to access it all
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info
Register for our newsletter /
COMMENTS /