O2 / PRIORITY NEW YEAR'S EVE
Issue 18, 1 March 2009
To entertain and reward existing customers, O2 'virtually' hid New Year's Eve tickets in the real world, by taking a picture of a Priority ad and sending an MMS to a shortcode or via an iPhone application, customers could find out if they won tickets.
Subscribe to access it all
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info
Register for our newsletter /
COMMENTS /