INSPIRE & DELIGHT

Issue 19, 23 June 2009

Lucas Watson was recently named global team leader, digital business strategy for P&G, after 14 years with the company. This is a momentous task: net sales in 2008 were $83.5bn, and P&G's 300+ brands between them have an annual global marketing budget of $5bn. Contagious caught up with Watson to see how he steers such a huge ship

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