DORITOS / MARMITE / ROUND UP

Doritos launches www.Doritoslatenight.com. Grab a bag of Late Night chips, point the symbol on the bag at your webcam, and gain access to exclusive 3D Blink 182 and Big Boi concert footage. We smell Goodby Silverstein's involvement. Look out for our round-up of 'connected packaging' in the next issue of Contagious Magazine, out in September.

Venables Bell & Partners built a nifty site, www.comedyfetish.com, to showcase samples of HBO comedy programming. Fans are encouraged to explore their own 'comedy fetish' with shows such as Entourage, Flight of the Conchords, and Little Britain USA.

Apple makes sweet Fanny Adams from iPhone apps, apparently: www.revolutionmagazine.com/news/918051/Apple-makes-peanuts-iPhone-apps/

Marmite and Marstons bitter have teamed up to bring us not only a limited edition flavour to support their association with cricket, but also a song to cheer on the England lads in their bid to wrest the ashes away from those Vegemite-munching Aussies. With cricketing legend Phil Tufnell on vocals, like the product, you'll either love it or hate it. All profits from the sale of the single on iTunes will be donated to charity Cricket for Change. www.youtube.com/watch?v=mZfGzbhdsiQ  

Jack Daniels' JD Set Unsigned, a platform to discover the UK's best university band, was won by Durham's Neon Kicks. The band will be launching a four-track EP on the cover of music publication Artrocker in August. www.thejdset.co.uk

If roller-skating, hip-hop flavoured babies are your thing, head here for Evian's latest commercial from BETC Euro RSCG in Paris. www.youtube.com/watch?v=XQcVllWpwGs

Global creative director and chairman Remi Babinet told Contagious, 'The Rollerbabies campaign is anchored in digital. We created a pre-launch buzz on the web through online viral films, which will culminate in the launch of the rollerbabies film online this Friday around the world. This will be followed u p by TV, a new website, the launch of the music as a single, and design. It thus reinforces the position of the Evian brand as a great contemporary worldwide brand.' The viral has had over 4 million views to date.

Aleksandr Orlov of Compare the Market fame launches his latest TV ad. He was also interviewed on video for The Sun. Interesting use of PR from VCCP, London: www.thesun.co.uk/sol/homepage/features/2510923/The-Sun-meets-TV-meerkat.html

Grand Prix-winning Philips web film ends up in 50 Cent video. Fiddy gets free footage, Philips get product placement. The way of the future? www.youtube.com/watch?v=9TcXaLS-NJ4  

Awesome posters updating the 'careless talk costs lives' philosophy for a new media generation. www.flickr.com/photos/doctabu/sets/72157620497679512/detail/

New measurement tool from Conquest, iSpark, claims to be able to measure gut reactions: www.mrweb.com/drno/news10200.htm  

Former DDB creative director Jon Canning and others launch Nude, a 'creative communications community' which allows members of the team to work flexible hours and 'fit work around their life'. We don't normally do new agency launches but we hope this one catches on. How can you come up with new ideas when all you ever see is the inside of your office? www.nudegroup.co.uk  

Poke, London have launched a new site for the latest football team to join the Premiership's fantasy football league for wealthy investors, Manchester City. www.mcfc.co.uk

Grey, London hire Skins director Neil Gorringe to sex up Samsung, that most functional of brands. The Samsung Jet is so fast that impatience is now a virtue: www.youtube.com/watch?v=s8tWLEsLpxs