MURRAY, TANGO / ROUND UP
14 July 2009
A packed Round Up this week featuring Microsoft's Office 2010 trailer, Flight of the Conchords' Murray for 2degrees, Sputnik, Tango, Doritos, VW and more...
Hang on to your hats people, it's another epic round up.
First up: Microsoft launches a cinematic trailer to promote Office 2010. Whilst surprisingly tongue-in-cheek for the biggest of the big corporates, it does nothing to counteract Apple's recent jibe about more Microsoft money going into advertising than product development. The agency was Traffik in Toronto, the director Dennis Liu. On the website, punters can chat to the 'creatives', or developers behind the project. ; www.youtube.com/watch?v=VUawhjxLS2I
NZ-based phone service 2degrees taps TBWA\Whybin in Auckland to launch them with a bang. They hire Murray from Flight of the Conchords. Sometimes, the most obvious solution is the best one. www.youtube.com/watch?v=QzCeeuwm6aA
Amazing new video archive from Sputnik, a New York not-for-profit educational organization 'dedicated to the study of contemporary culture'. Conducted over more than ten years and previously unavailable to the public, the interviews within the 'Observatory' site chronicle some of the most provocative human ideas to have emerged in the last few decades. Strategy and development came from Idealogue, New York, and visual artist par excellence Jonathan Harris built the interface. www.sptnk.org
Terrifying augmented reality/mobile/social networking concept which allows you to hold up your phone to a new face and have a bunch of information about them relayed to you via an AR interface. You can apparently change your status from 'party' to 'work' and back again. (Forgetting to change your status is the new hitting reply all by accident.) www.engadget.com/2009/07/09/video-tats-augmented-reality-concept-unveiled
KLP have launched an integrated campaign for 'Tango, with added Tango' to help promote the massive 440ml size can. Aimed squarely at the teen market, Point of Sale activations in the form of ginger-haired wobblers and shippers proclaimed: "too much Tango makes your guffs smell like oranges" before farting loudly in the aisle. To drive WOM amongst teens, a warning message was slapped on the cans urging consumers to call a Helpline number if they were concerned they may have 'Tango'verdosed'. Callers discover a secret antidote which helps them return to normality while also getting the chance to win prizes. (Worth noting: when the can was first launched, busybodies complained about what happens when you abbreviate the tagline. Subversive. *snigger*)
IDEO offer 'human-centred design toolkit' as a free download.
www.ideo.com/work/item/human-centered-design-toolkit
Tribal DDB, London created this microsite for VW. The 'rollercoaster' function is ill-advised on a hangover. www.volkswagen.co.uk/technology/rollercoaster
Musician travels United, regrets it, writes series of songs describing how shockingly he's been treated. Altogether now! 'Because Uniiiited breaks guitars...'
www.youtube.com/watch?v=5YGc4zOqozo
Absolutely stunning looking new Doritos project from AMV London. We'll be keeping you posted on this one as it develops.
http://blog.rehabstudio.com/2009/07/09/doritos-id3
http://id3.doritos.co.uk
Kate Moss, Simon Cowell and Philip Green of TopShop join forces to bring you the stocking filler to end them all, Susan Boyle's dressing gown...
Via Daily Telegraph
First up: Microsoft launches a cinematic trailer to promote Office 2010. Whilst surprisingly tongue-in-cheek for the biggest of the big corporates, it does nothing to counteract Apple's recent jibe about more Microsoft money going into advertising than product development. The agency was Traffik in Toronto, the director Dennis Liu. On the website, punters can chat to the 'creatives', or developers behind the project. ; www.youtube.com/watch?v=VUawhjxLS2I
NZ-based phone service 2degrees taps TBWA\Whybin in Auckland to launch them with a bang. They hire Murray from Flight of the Conchords. Sometimes, the most obvious solution is the best one. www.youtube.com/watch?v=QzCeeuwm6aA
Amazing new video archive from Sputnik, a New York not-for-profit educational organization 'dedicated to the study of contemporary culture'. Conducted over more than ten years and previously unavailable to the public, the interviews within the 'Observatory' site chronicle some of the most provocative human ideas to have emerged in the last few decades. Strategy and development came from Idealogue, New York, and visual artist par excellence Jonathan Harris built the interface. www.sptnk.org
Terrifying augmented reality/mobile/social networking concept which allows you to hold up your phone to a new face and have a bunch of information about them relayed to you via an AR interface. You can apparently change your status from 'party' to 'work' and back again. (Forgetting to change your status is the new hitting reply all by accident.) www.engadget.com/2009/07/09/video-tats-augmented-reality-concept-unveiled
KLP have launched an integrated campaign for 'Tango, with added Tango' to help promote the massive 440ml size can. Aimed squarely at the teen market, Point of Sale activations in the form of ginger-haired wobblers and shippers proclaimed: "too much Tango makes your guffs smell like oranges" before farting loudly in the aisle. To drive WOM amongst teens, a warning message was slapped on the cans urging consumers to call a Helpline number if they were concerned they may have 'Tango'verdosed'. Callers discover a secret antidote which helps them return to normality while also getting the chance to win prizes. (Worth noting: when the can was first launched, busybodies complained about what happens when you abbreviate the tagline. Subversive. *snigger*)
IDEO offer 'human-centred design toolkit' as a free download.
www.ideo.com/work/item/human-centered-design-toolkit
Tribal DDB, London created this microsite for VW. The 'rollercoaster' function is ill-advised on a hangover. www.volkswagen.co.uk/technology/rollercoaster
Musician travels United, regrets it, writes series of songs describing how shockingly he's been treated. Altogether now! 'Because Uniiiited breaks guitars...'
www.youtube.com/watch?v=5YGc4zOqozo
Absolutely stunning looking new Doritos project from AMV London. We'll be keeping you posted on this one as it develops.
http://blog.rehabstudio.com/2009/07/09/doritos-id3
http://id3.doritos.co.uk
Kate Moss, Simon Cowell and Philip Green of TopShop join forces to bring you the stocking filler to end them all, Susan Boyle's dressing gown...
Via Daily Telegraph
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