SKITTLES / SKITTLES SKUFFLE
28 July 2009
Skittles has announced this Monday 3rd August that it will be launching a social online gaming community
- Media Type
- Gaming
- Product Category
- Food - Sweets & Snacks
- Source
- News
- Tags
- Avatar
- Gaming
- Skittles
- Social Media
The game - a hybrid between Facebook and Sims - called the Skittles Skuffle encourages users to visit the Skittles micro site to create their own avatar which they can personalise with a number of features. www.goskittleyourself.com
The avatars can then battle each other in a series of 'Skuffles' or challenges with the ultimate goal of encouraging other members to become fans of your avatar. The overall winner will see their final Skuffle beamed up onto the giant billboard in London's Piccadilly Circus. The campaign will be supported online through Facebook and Twitter.
The decision to use social media as the key platform for promotion follows in the wake of the US branch of Skittles' brave attempt to infiltrate social media in March this year, whereby they updated their homepage with live feeds aggregated from public Twitter feeds and YouTube clips. Unfortunately due to the lack of control that Skittles had over the content being created, some of what was streamed to the site was inappropriate and the brand came under major scrutiny. We hope that this campaign is more successful for Skittles. http://skittles.com
The avatars can then battle each other in a series of 'Skuffles' or challenges with the ultimate goal of encouraging other members to become fans of your avatar. The overall winner will see their final Skuffle beamed up onto the giant billboard in London's Piccadilly Circus. The campaign will be supported online through Facebook and Twitter.
The decision to use social media as the key platform for promotion follows in the wake of the US branch of Skittles' brave attempt to infiltrate social media in March this year, whereby they updated their homepage with live feeds aggregated from public Twitter feeds and YouTube clips. Unfortunately due to the lack of control that Skittles had over the content being created, some of what was streamed to the site was inappropriate and the brand came under major scrutiny. We hope that this campaign is more successful for Skittles. http://skittles.com
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