SUPER 7, SPACE & SONY / ROUND UP
18 August 2009
A packed Round Up this week featuring adidas Super 7, HP's new reality TV show, Sony's new e-reader and lots more...
- Media Type
- Gaming
- Integrated
- Viral
- Source
- News
- Tags
- keep
adidas' Amsterdam-based digital agency RIOT (made up of people from180\TBWA\Critical Mass) has launched SUPER 7 -
a series of web films starring 7 athletes, putting their various
achievements into context. One film shows 10,000m metre runner Haile Gebrselassie compete against 200m runner Tyson Gay,
showing that Haile's final 200m sprint at the Sydney Olympics almost
matched Gay's - marking the first time the two athletes have run
together. The work was written and directed by Lee and Dan
of exploding VWs fame. The films were seeded on blogs during the run-up
to the 12th IAAF World Championships in Athletics, August 15 - 23 in
Berlin. http://tinyurl.com/kveys5
HP has teamed up with TV company Star to launch HP Space, an Asian reality TV show. Contestants from various creative industries, including design, publishing, film and music will be asked to come up with ideas and concepts to claim a $50,000 prize. www.hpspace.com For a full case study on the HP brand, check out issue 20 of Contagious, which will be published in less than two weeks!
Tapping in to the remixing and user-generated content trends comes a new campaign for Foot Locker, via AKQA London. www.footlocker.eu showcases footage of young sporting talent including Arsenal's Theo Walcott and Barcelona's Bojan Krkic. Taking the idea that every pair of Nike Air Max 90s tells a story, exclusive footage of the sporting stars has been uploaded to the website, and visitors are being asked to remix and share their edits, with the best versions heading for the TV. A 30-second TV spot from 72andSunny, LA, will launch soon.
Red Bull has launched the wonderful Soapbox racer at www.redbullsoapboxracer.com. Build your own soapbox, add tracks, race against Red Bull or your friends. Built by digital creative agency Less Rain, London.
Another advergame that's caught our eye is Freeway Fallguy, by UK advergame experts Kempt for the band Raygun. http://tiny.cc/freeway
With threats surrounding Microsoft from every angle, the brand has announced that it will partner with Nokia to develop a 'BlackBerry killer'. The deal will see Microsoft's Office software run on a line of Symbian smartphones. Although the business end of the smartphone market is in keeping with the technology brand's outlook, as defined by Apple's ongoing Mac vs. PC series of commercials, and Nokia does have an impressive 45% of the global smartphone market, it's hard to see this announcement as much more than iPhone envy. http://tiny.cc/bbgun
In more forward forward-thinking, Nokia's recently launched 6700 handsets contain a direct link to www.gospoken.com - a site which makes books available for download to mobile. Content-arama!
A universal e-reader format agreed upon by the major players is approaching - Sony has announced that it will use the ePub format, in favour of its proprietary format, with its store converted by 2009. This will allow Sony to make its e-book store compatible with multiple Reader devices, and its Reader will be able to display e-books from a variety of sources. http://tiny.cc/epub
The UK Government has launched its first ever anti drug-driving commercial, through Leo Burnett London. www.youtube.com/thinkuk
Rumours are rife on ReadWriteWeb about a new browser, bespoke to Facebook, called Rockmelt, potentially backed by Netscape founder Marc Andreessen. http://rockmelt.com http://tinyurl.com/pqmxlv
Twitter's not only being used by the Edinburgh Festival for real time reviews and feedback, otherwise known as the latest in technological heckling http://edtwinge.com. London's Royal Opera House has announced it will use the site to write collaborative opera lyrics. Although not the music. http://tinyurl.com/opre7s Contribute at http://twitter.com/youropera
An online competition is promoting the launch of the Nissan DUALIS Hatch. Guess what's hidden in the book of the hatchback for the chance to win prizes. For hits follow the Twitter stream (@WotsInTheDualis) or check online at http://whatsinthedualis.com.au. Via WHYBIN\TBWA\TEQUILA, Melbourne.
HP has teamed up with TV company Star to launch HP Space, an Asian reality TV show. Contestants from various creative industries, including design, publishing, film and music will be asked to come up with ideas and concepts to claim a $50,000 prize. www.hpspace.com For a full case study on the HP brand, check out issue 20 of Contagious, which will be published in less than two weeks!
Tapping in to the remixing and user-generated content trends comes a new campaign for Foot Locker, via AKQA London. www.footlocker.eu showcases footage of young sporting talent including Arsenal's Theo Walcott and Barcelona's Bojan Krkic. Taking the idea that every pair of Nike Air Max 90s tells a story, exclusive footage of the sporting stars has been uploaded to the website, and visitors are being asked to remix and share their edits, with the best versions heading for the TV. A 30-second TV spot from 72andSunny, LA, will launch soon.
Red Bull has launched the wonderful Soapbox racer at www.redbullsoapboxracer.com. Build your own soapbox, add tracks, race against Red Bull or your friends. Built by digital creative agency Less Rain, London.
Another advergame that's caught our eye is Freeway Fallguy, by UK advergame experts Kempt for the band Raygun. http://tiny.cc/freeway
With threats surrounding Microsoft from every angle, the brand has announced that it will partner with Nokia to develop a 'BlackBerry killer'. The deal will see Microsoft's Office software run on a line of Symbian smartphones. Although the business end of the smartphone market is in keeping with the technology brand's outlook, as defined by Apple's ongoing Mac vs. PC series of commercials, and Nokia does have an impressive 45% of the global smartphone market, it's hard to see this announcement as much more than iPhone envy. http://tiny.cc/bbgun
In more forward forward-thinking, Nokia's recently launched 6700 handsets contain a direct link to www.gospoken.com - a site which makes books available for download to mobile. Content-arama!
A universal e-reader format agreed upon by the major players is approaching - Sony has announced that it will use the ePub format, in favour of its proprietary format, with its store converted by 2009. This will allow Sony to make its e-book store compatible with multiple Reader devices, and its Reader will be able to display e-books from a variety of sources. http://tiny.cc/epub
The UK Government has launched its first ever anti drug-driving commercial, through Leo Burnett London. www.youtube.com/thinkuk
Rumours are rife on ReadWriteWeb about a new browser, bespoke to Facebook, called Rockmelt, potentially backed by Netscape founder Marc Andreessen. http://rockmelt.com http://tinyurl.com/pqmxlv
Twitter's not only being used by the Edinburgh Festival for real time reviews and feedback, otherwise known as the latest in technological heckling http://edtwinge.com. London's Royal Opera House has announced it will use the site to write collaborative opera lyrics. Although not the music. http://tinyurl.com/opre7s Contribute at http://twitter.com/youropera
An online competition is promoting the launch of the Nissan DUALIS Hatch. Guess what's hidden in the book of the hatchback for the chance to win prizes. For hits follow the Twitter stream (@WotsInTheDualis) or check online at http://whatsinthedualis.com.au. Via WHYBIN\TBWA\TEQUILA, Melbourne.
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