BEATLES / BRAINS / BOATS / ROUND UP

8 September 2009

A packed Round Up this week rocking out with the Beatles Rock Band, Monopoly online and demystifying the Contagious cover

Firstly, a note to any sceptics who suspect that the latest cover of Contagious featuring Nike Chalkbot painting the Contagious logo on the Tour de France route was computer trickery. It wasn't. It happened. In Real Life. The supremely talented Chalkbot team at Nike, Wieden + Kennedy and photographer Bob Huff who etched the logo in glorious yellow onto the French roadside, would no doubt be able to fill in any doubters on the epic amount of effort involved! http://tiny.cc/Chalkbot
 
According to Facebook, 65 million people around the world now regularly access the social networking portal via their mobile phone, a figure that has more than tripled from 20 million at the start of the year.

Minneapolis based &Yustin has launched JC Penney Weekly Deals, which, it claims, is the first mobile app to deliver a department store weekly circular to iPhone and iPod Touch users.
www.andyustin.com

Hasbro
kicks off Monopoly City Streets on September 9. The game is a limited-run massively multiplayer online interface that, thanks to Google Maps, allows players to develop property anywhere in the world in real time. More here www.monopolycitystreets.com

Onedotzero Adventures In Motion returns to London's BFI Southbank from 9 -13 September. The festival presents international moving image work prior to an international tour. www.onedotzero.com

DDB London's campaign for the VW Tiguan, which saw a group of people being given the vehicles to review, has whittled the contestants down to a shortlist. Vote for your favourite at www.thepeoplesreviewer.com Go, Eric!

As the Spotify iPhone app has now officially launched, Daniel Ek, the founder and CEO of the music streaming service told Sky News Online that people will pay for £9.99 for the premium service in order to listen to their music on the move. Read more and watch Ek demonstrating the new service on his iPhone here: http://tiny.cc/SkySpotify

Meanwhile, prepare for hysterical screaming as The Beatles Rock Band launches on 9 September on Xbox 360, PlayStation 3 and Wii platforms. www.thebeatlesrockband.com

UNIQLO has launched an interactive catwalk to display its new collection. http://www.uniqlo.com/collection
 
Indian mobile operator Aircel attached an inflatable boat to a poster and invited residents of Mumbai to cut the ropes if the monsoons intensified. It positioned the poster above the Milan tunnel, a particularly soggy spot. Via outdoor agency Primesite in Mumbai. More detail here http://tiny.cc/Aircel
 
Twitter addicts beware: the micro-blog encourages attention spans to be fleeting, which is damaging our working memories, according to Dr Tracy Alloway. More here: http://tiny.cc/Record285 Meanwhile, the BBC launches a brain training study and invites the public to join in. http://tiny.cc/BBCBrain
 
Finally, Matt O'Shea, a recent graduate of Portsmouth University, has set up a site to showcase up-and-coming digital creative talent. http://digital-creatives.com

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