CLIPS, CARDS & CITY / ROUND UP
22 September 2009
FIFA, New Balance, amazing mash-up site by a French beat boxer and loads more in this weeks round up...
With only days to go until the launch of EA Sports's FIFA 10, the marketing campaign building excitement around the release via Wieden + Kennedy, Amsterdam, got into full swing. Viewers of the Manchester City / Man United derby
match on Sunday were treated to the full two minute spot 'How Big Can
Football Get' during half time. You can watch the spot in full here: http://fifa.easports.com and in the mean time watch this space, as there's plenty more to come.
New Balance goes straight for the sneaker freak jugular with a beautiful campaign via Mother, New York. Each pair of the new limited-edition '574 Clips' shoes comes complete with a unique Polaroid picture showing where in the US it was made. This has a code on the back which connects the consumer to their own video hosted online - expanding on the origins of each individual pair. Users can then 'claim' their video before sharing with friends across various social networks and blogging platforms. Paul Malmstrom and Linus Karlsson, creative directors and partners at Mother New York explain: 'We wanted to find a way to make each shoe extra special. We did this by creating 480 stories for 480 shoes, shooting people and places across the country.' http://574clips.com
BF Goodrich has launched a new app and online community through The Martin Agency, New York, similar to Nike+ that allows you to plot favourite driving routes via google maps or GPS and share them with other members. The campaign's highlight is an iPhone app which automatically plots routes and tags any photos with GPS co-ordinates along the way. www.nationofgo.com
Joanna Shields, Bebo's former CEO and president of AOL's communication and social media properties, and Elisabeth Murdoch, the group chair and CEO of production company Shine,will launch a new company on 1st October which combines the benefits of high quality TV production with the power, reach and engagement of social media. For more details watch The Contagious Podcast at http://tiny.cc/shields364
A team called Belkor's Pragmatic Chaos has scooped the $1m Netflix Prize, a contest organised by the DVD rental giant to improve its recommendation service. Netflix has also announced that, 'like so many great movies, there will be a sequel... we're planning Netflix Prize 2, a new big money contest with some new twists.' Apologies to Netflix: in the latest edition of Contagious we ran a news story on the Netflix Prize in which we reported that the winning team had already been announced and was The Ensemble, which narrowly missed out on victory on Monday. Read more about the contest and how crowd-sourcing is increasingly being used to tackle business challenges here: http://tiny.cc/NYTBitsBlog
Leo Burnett, London's ongoing campaign for Shelter comes to life this week with an exhibition at London's Haunch of Venison Gallery until 28th September. The exhibition will feature cards penned by numerous outstanding artists and designers, including Damien Hirst, Ron Arad, Alexander McQueen, Vivienne Westwood, Jamie Reid and D*Face, with the final card designed by a competition winner. As part of the build up, artists have been commissioned to create their own versions, doing live art stunts in various locations around London. Limited edition packs of cards are available via www.shelter.org.uk thanks to a collaboration with Pentagram. www.shelterhouseofcards.org.uk
Incrédibox is a wicked new site that lets users discover the incredible skills of French unsigned beat box talent 'The Incredible Polo', handling a range of human beat-box sounds created by the artist paired with some awesome graphics by Romain Delambily. Try it on shuffle and turn the volume up. www.incredibox.fr/
UPS' widget was our favourite online friend for some time since it launched in 2007, and so we're happy to hear that it's been given an update, helping customer to track packages easily and receive automatic updates as well as news via RSS. The original widget was downloaded 180,000 times with millions of visits to its website www.ups.com/widget
Viral films are often overlooked at classic film festivals, but Paris' Vanksen Group is aiming to rectify this and recognize some of the greatest viral efforts of the last year at www.viralfilmfestival.com. Entries can be submitted until 23rd October, and the winners will be announced at a party in Paris on 26th November.
Pop art via paintball on behalf of snack brand, Bon Yurt for Leo Burnett, Columbia http://tiny.cc/popart515. The full campaign features seven limited edition labels made by students www.bonyurt.com.
The latest in the line of campaigns that seem remarkably similar to recent Cannes winners comes 14 Islands: a film competition on behalf of the Bahamas' Tourist Office, challenging the UK's aspiring filmmakers to enter a competition to win the chance to spend two weeks on one of the Bahama's 14 Islands and compete for a £14,000 cash prize. www.14islandsfilmchallenge.co.uk
P&G is currently broadcasting Dance, by Always online. The show is being hosted on sites such as MSN and Dailymotion and was produced by Adven Studio, Paris. The show is aimed at 10-15 year olds and follows seven amateur dancers auditioning to star in French R&B star Sheryfa Luna's next video. The show is being broadcast until the end of November.
Greenscroll is a recently launched website based in Toronto that helps website owners and visitors to invest in green projects and so alleviate some of the damage caused by the internet in the form of server farms and electrical usuage. Show your support or join the debate at www.greenscroll.org
adidas and Puma finally put their feuds behind them, started when the two Dassler brothers set up their various businesses 60 years ago thanks to a football match: http://news.bbc.co.uk/1/hi/business/8267709.stm
New Balance goes straight for the sneaker freak jugular with a beautiful campaign via Mother, New York. Each pair of the new limited-edition '574 Clips' shoes comes complete with a unique Polaroid picture showing where in the US it was made. This has a code on the back which connects the consumer to their own video hosted online - expanding on the origins of each individual pair. Users can then 'claim' their video before sharing with friends across various social networks and blogging platforms. Paul Malmstrom and Linus Karlsson, creative directors and partners at Mother New York explain: 'We wanted to find a way to make each shoe extra special. We did this by creating 480 stories for 480 shoes, shooting people and places across the country.' http://574clips.com
BF Goodrich has launched a new app and online community through The Martin Agency, New York, similar to Nike+ that allows you to plot favourite driving routes via google maps or GPS and share them with other members. The campaign's highlight is an iPhone app which automatically plots routes and tags any photos with GPS co-ordinates along the way. www.nationofgo.com
Joanna Shields, Bebo's former CEO and president of AOL's communication and social media properties, and Elisabeth Murdoch, the group chair and CEO of production company Shine,will launch a new company on 1st October which combines the benefits of high quality TV production with the power, reach and engagement of social media. For more details watch The Contagious Podcast at http://tiny.cc/shields364
A team called Belkor's Pragmatic Chaos has scooped the $1m Netflix Prize, a contest organised by the DVD rental giant to improve its recommendation service. Netflix has also announced that, 'like so many great movies, there will be a sequel... we're planning Netflix Prize 2, a new big money contest with some new twists.' Apologies to Netflix: in the latest edition of Contagious we ran a news story on the Netflix Prize in which we reported that the winning team had already been announced and was The Ensemble, which narrowly missed out on victory on Monday. Read more about the contest and how crowd-sourcing is increasingly being used to tackle business challenges here: http://tiny.cc/NYTBitsBlog
Leo Burnett, London's ongoing campaign for Shelter comes to life this week with an exhibition at London's Haunch of Venison Gallery until 28th September. The exhibition will feature cards penned by numerous outstanding artists and designers, including Damien Hirst, Ron Arad, Alexander McQueen, Vivienne Westwood, Jamie Reid and D*Face, with the final card designed by a competition winner. As part of the build up, artists have been commissioned to create their own versions, doing live art stunts in various locations around London. Limited edition packs of cards are available via www.shelter.org.uk thanks to a collaboration with Pentagram. www.shelterhouseofcards.org.uk
Incrédibox is a wicked new site that lets users discover the incredible skills of French unsigned beat box talent 'The Incredible Polo', handling a range of human beat-box sounds created by the artist paired with some awesome graphics by Romain Delambily. Try it on shuffle and turn the volume up. www.incredibox.fr/
UPS' widget was our favourite online friend for some time since it launched in 2007, and so we're happy to hear that it's been given an update, helping customer to track packages easily and receive automatic updates as well as news via RSS. The original widget was downloaded 180,000 times with millions of visits to its website www.ups.com/widget
Viral films are often overlooked at classic film festivals, but Paris' Vanksen Group is aiming to rectify this and recognize some of the greatest viral efforts of the last year at www.viralfilmfestival.com. Entries can be submitted until 23rd October, and the winners will be announced at a party in Paris on 26th November.
Pop art via paintball on behalf of snack brand, Bon Yurt for Leo Burnett, Columbia http://tiny.cc/popart515. The full campaign features seven limited edition labels made by students www.bonyurt.com.
The latest in the line of campaigns that seem remarkably similar to recent Cannes winners comes 14 Islands: a film competition on behalf of the Bahamas' Tourist Office, challenging the UK's aspiring filmmakers to enter a competition to win the chance to spend two weeks on one of the Bahama's 14 Islands and compete for a £14,000 cash prize. www.14islandsfilmchallenge.co.uk
P&G is currently broadcasting Dance, by Always online. The show is being hosted on sites such as MSN and Dailymotion and was produced by Adven Studio, Paris. The show is aimed at 10-15 year olds and follows seven amateur dancers auditioning to star in French R&B star Sheryfa Luna's next video. The show is being broadcast until the end of November.
Greenscroll is a recently launched website based in Toronto that helps website owners and visitors to invest in green projects and so alleviate some of the damage caused by the internet in the form of server farms and electrical usuage. Show your support or join the debate at www.greenscroll.org
adidas and Puma finally put their feuds behind them, started when the two Dassler brothers set up their various businesses 60 years ago thanks to a football match: http://news.bbc.co.uk/1/hi/business/8267709.stm
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