MICROSOFT / PROJECT NATAL
Issue 20
Hands-free gaming system which detects the body's movement, and uses facial and voice recognition to interact with characters on the screen
- Brand
- Microsoft
- Media Type
- Gaming
- New Technologies
- Product Category
- Leisure & Entertainment
- Country
- USA
- Source
- DVD
- Agency
- Microsoft Corporation
- Creative Team
- Kudo Tsunoda
- Tags
- Microsoft
- Gaming
- Interactive
- Xbox
Challenge / Re-establish Microsoft as a leader in gaming innovation in the face of competition from Nintendo and Sony.
Solution / Natal - a hands-free gaming system which detects the body's movement, and uses facial and voice recognition to interact with characters on the screen.
Results / A global PR ripple, despite a Q4 2010 launch date. Steven Spielberg said: 'This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games.'
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