NIKE CHALKBOT

Issue 20, 1 September 2009

Selecting an image or theme for the front cover of Contagious magazine is a journey of immense dificulty fraught with debate - for us at least. Summing up the past three months' innovation in one simple image is no mean feat. However, this quarter's issue proved something of a no-brainer. The Nike Chalkbot is a fusion of sport activation, a charitable initiative, mobile media, social networks, user-generated content and real world hydraulics. Job done

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