SPACEHOPPERS / SOUNDSYSTEMS / STORIES / ROUND UP
6 October 2009
Google Wave mania, creative challenges with ICA, Sony creates a noise and so much more...
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- Sony Ericsson
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- Bayer
Got your Google Wave invite yet? The mere thought of a
sneak peek into the beta version of Google's latest app is transforming
normally sane people into packs of slathering wolves. What's all the
fuss about? Find out here: http://tiny.cc/Wavefilm
Inevitably, invites are being auctioned off on eBay and poor old Iain Tait at Poke was hounded on Twitter when it was rumoured he had 1,000 invites to give away. Read the sorry tale here: http://tiny.cc/GoogleWave773
Could you make an ad in one day? HYPtv, M&C Saatchi and Johnnie Oddball are hosting the 24 Hour Ad Challenge with the ICA. Up to 20 teams of young film-makers will join student creatives on 7-8 November to turn around a 30 second commercial in just 24 hours. http://tiny.cc/24hours574
The Icelandic village Seydisfjordur was filled with speakers broadcasting music from an eclectic bunch of artists including Bob Dylan, Federico Cabral and Guillemots as part of a film by Fallon to promote the high sound quality on Sony TVs. According to Fallon's Juan Cabral, who directed the spot, Sony turned the village into 'an extraordinary sound-system for a week'. Watch it here. http://tiny.cc/Soundville
On the subject of Sony, three new Sony Ericsson handsets - the Yari, Aino and Satio - are being championed via a global campaign masterminded by Saatchi & Saatchi, Iris and Dare, London. It kicked off last week with a viral video showing a flash mob of 500 brightly coloured space hoppers invading Barcelona which has racked up nearly 30,000 views on YouTube. Watch it here: http://tiny.cc/Hopper161.
Anyone envying those bouncing Barcelonians can create their own hoppers online and join in the fun. www.hopperinvasion.com
Bayer Schering Pharma has created the InBed website via Profero in London starring the beleaguered Dennis and his long-suffering wife. Using animation gurus at Aardman, InBed tackles the sensitive issue of erectile dysfunction (ED) through eight episodes each focusing on different issues around ED, such as talking about it and seeking advice. As the website puts it: 'see one man's journey from droop to Don Juan' here: www.in-bed.info
The McCann World Group in Johannesburg has launched The Kiln to help micro entrepreneurs in the communications industry advance their business. Successful applicants will be given office space, IT support, financial services and assistance, as well as 18 months of mentoring. www.thekiln.co.za
Richard Pinder, COO of Publicis Worldwide, has announced the launch of Publicis Entertainment, a new global branded entertainment business division, with the first office to be based in London. Watch this space for upcoming work.
MyVoucherCodes.co.uk, the UK voucher code website, is publishing a direct mail discount book full of offers from popular retailers in early November. www.MyVoucherCodes.co.uk
Contagious popped over to St Martins Lane Hotel in London last Thursday to check out the limited run of 500 Bungalow8 Magners bottles. Rather than one big glitzy launch, Cake London invited a small selection of design, fashion and media bloggers on separate nights. Find out more: http://twitter.com/Magnersuk
and http://facebook.com/MagnersUK
Finally, watch an action-packed spot for Canal+ from BETC Euro RSCG in Paris, part of an integrated campaign demonstrating the power of a good story. http://tinycc/Canal
Inevitably, invites are being auctioned off on eBay and poor old Iain Tait at Poke was hounded on Twitter when it was rumoured he had 1,000 invites to give away. Read the sorry tale here: http://tiny.cc/GoogleWave773
Could you make an ad in one day? HYPtv, M&C Saatchi and Johnnie Oddball are hosting the 24 Hour Ad Challenge with the ICA. Up to 20 teams of young film-makers will join student creatives on 7-8 November to turn around a 30 second commercial in just 24 hours. http://tiny.cc/24hours574
The Icelandic village Seydisfjordur was filled with speakers broadcasting music from an eclectic bunch of artists including Bob Dylan, Federico Cabral and Guillemots as part of a film by Fallon to promote the high sound quality on Sony TVs. According to Fallon's Juan Cabral, who directed the spot, Sony turned the village into 'an extraordinary sound-system for a week'. Watch it here. http://tiny.cc/Soundville
On the subject of Sony, three new Sony Ericsson handsets - the Yari, Aino and Satio - are being championed via a global campaign masterminded by Saatchi & Saatchi, Iris and Dare, London. It kicked off last week with a viral video showing a flash mob of 500 brightly coloured space hoppers invading Barcelona which has racked up nearly 30,000 views on YouTube. Watch it here: http://tiny.cc/Hopper161.
Anyone envying those bouncing Barcelonians can create their own hoppers online and join in the fun. www.hopperinvasion.com
Bayer Schering Pharma has created the InBed website via Profero in London starring the beleaguered Dennis and his long-suffering wife. Using animation gurus at Aardman, InBed tackles the sensitive issue of erectile dysfunction (ED) through eight episodes each focusing on different issues around ED, such as talking about it and seeking advice. As the website puts it: 'see one man's journey from droop to Don Juan' here: www.in-bed.info
The McCann World Group in Johannesburg has launched The Kiln to help micro entrepreneurs in the communications industry advance their business. Successful applicants will be given office space, IT support, financial services and assistance, as well as 18 months of mentoring. www.thekiln.co.za
Richard Pinder, COO of Publicis Worldwide, has announced the launch of Publicis Entertainment, a new global branded entertainment business division, with the first office to be based in London. Watch this space for upcoming work.
MyVoucherCodes.co.uk, the UK voucher code website, is publishing a direct mail discount book full of offers from popular retailers in early November. www.MyVoucherCodes.co.uk
Contagious popped over to St Martins Lane Hotel in London last Thursday to check out the limited run of 500 Bungalow8 Magners bottles. Rather than one big glitzy launch, Cake London invited a small selection of design, fashion and media bloggers on separate nights. Find out more: http://twitter.com/Magnersuk
and http://facebook.com/MagnersUK
Finally, watch an action-packed spot for Canal+ from BETC Euro RSCG in Paris, part of an integrated campaign demonstrating the power of a good story. http://tinycc/Canal
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