221B, 2010 AND N900 / ROUND UP
10 November 2009
Contagious in LA, Hyundai gets it right, Samsung hits us with a couple more viral videos and lots more...
Contagious has teamed up with Trailer Park in LA to bring a spectacular FREE event to our west coast buddies. Next Generation Content is taking place on the 1st of December and will see 42 Entertainment's president and CEO Susan Bonds, Eric Rodenbeck, co-founder and CEO of data visualisation specialists Stamen and Derek Handley, co-founder and CEO of the Hyperfactory join Trailer Park's CEO Rick Eiserman
and Contagious. The bunch will consider how brands can be fluid,
reactive and engaging, and who is best achieving this. More than virals
and microsites, we'll be debating narrative structure, media
convergence and bespoke communication. Can't wait! Tickets are strictly
limited, but you can bag yours at: http://nextgenerationcontent.eventbrite.com
Despite our initial scepticism about featuring a company profile on Hyundai when the automotive market was collapsing and Detroit was fast becoming a shadow of its former self, we were so impressed by the brand that we ran the piece, and now we'd like to give the automotive manufacturer a big whoop for being named AdAge's Marketer of the Year. The 'Assurance' campaign from Goodby Silverstein tackled the decline of the automotive industry and the economic recession head on and achieved fantastic sales results. The brand scooped 40% of the total vote on Adage.com. http://bit.ly/2OKOg Check out what Bob Scarpelli thought of the campaign in our Titanium Lions Prediction piece from Contagious 18: http://bit.ly/PzTcN or get hold of the full Contagious case study at http://bit.ly/yAGyD.
And, Hyundai's campaign has inspired other car makers: For example, Ford leaps into a veritable social networking frenzy, with Twitter, Facebook, YouTube, Flickr, user-generated content, Scrib'd and Delicious all playing a part at www.thefordstory.com
BBDO Buenos Aires and Sake have completed the human race 10k campaign for Nike. Five celeb runners commentated on their race in real time, via a cell phone and earpiece, and the resulting wheezing and insights were broadcast live and could be followed via Twitter, GPS and Google Maps. Over 650,000 people followed the race live and online. Watch the action at www.vimeo.com/7424458 and check http://thehumanrace.com.ar/envivo
Get stuck into the build up for the new Sherlock Holmes movie at www.221B.sh with an online adventure in the eight weeks in the run up to the film's release, via AKQA, London. 221B asks players to team up as Holmes and Watson, chase villains, interact with characters, explore the world of Guy Ritchie's Sherlock Holmes and discover clues via Photosynth visualisations. The campaign is integrated into Facebook, so players can boast of their sleuthing triumphs.
Nokia launches the N900 - a handset it's encouraging the developer community to mod to their heart's delight. A viral video from Jack Morton., London to promote the project launched this morning. It's overlong - head to 1.46 for the action - but the pay-off is suitably dark and could do well. www.maemoproject.com
Samsung is upping its app credentials by unveiling baba, a new mobile platform allowing developers to produce apps for the manufacturers' handsets. Look out for apps from early 2010 and read more in the FT: http://bit.ly/3POfMk
And the Viral Factory, London's at it again, with a new series of virals for Samsung, supporting its sponsorship of the 2010 Winter Olympics in Vancouver. Watch them at http://bit.ly/4BVgwL and http://bit.ly/1blFnM
We've enjoyed an advance peek at Harry Pearce's new book Typographic Conundrums, published by Pentagram. Take a look at some of his fantastic work here: http://bit.ly/2xuVjj
Show and Tell addresses 'What Now?' (Surviving and thriving in a rapidly changing industry on the 24th November at The Tabernacle, London. Speakers include Paul Banham, digital creative director, JWT, Jeremy Wooding, director of Peep Show and Claire McArdle, 4ip's digital commissioner, Channel 4. Tickets cost £25 and can be bought from www.showandtellfilms.com
We're enjoying Ambi Pur's collaboration with National Geographic in the Netherlands, via G2 Amsterdam. The brand's naturally inspired scents are promoted with two short films and a beautiful website at www.geurenuitdenatuur.nl
Look out for the December issue of Esquire magazine, an augmented reality issue including a cover produced by The Barbarian Group and Psyop. The cover can trigger interactive video segments featuring Robert Downey Jr. and Lexus ads, amongst others. Read The Wall Street Journal's take on it: http://bit.ly/19Uqti
The latest iteration of the Prince of Persia game will soon be with us. Check out the stunning HD trailer at http://bit.ly/4FjoE and witness the crossover between gaming graphics and movie animations.
Despite our initial scepticism about featuring a company profile on Hyundai when the automotive market was collapsing and Detroit was fast becoming a shadow of its former self, we were so impressed by the brand that we ran the piece, and now we'd like to give the automotive manufacturer a big whoop for being named AdAge's Marketer of the Year. The 'Assurance' campaign from Goodby Silverstein tackled the decline of the automotive industry and the economic recession head on and achieved fantastic sales results. The brand scooped 40% of the total vote on Adage.com. http://bit.ly/2OKOg Check out what Bob Scarpelli thought of the campaign in our Titanium Lions Prediction piece from Contagious 18: http://bit.ly/PzTcN or get hold of the full Contagious case study at http://bit.ly/yAGyD.
And, Hyundai's campaign has inspired other car makers: For example, Ford leaps into a veritable social networking frenzy, with Twitter, Facebook, YouTube, Flickr, user-generated content, Scrib'd and Delicious all playing a part at www.thefordstory.com
BBDO Buenos Aires and Sake have completed the human race 10k campaign for Nike. Five celeb runners commentated on their race in real time, via a cell phone and earpiece, and the resulting wheezing and insights were broadcast live and could be followed via Twitter, GPS and Google Maps. Over 650,000 people followed the race live and online. Watch the action at www.vimeo.com/7424458 and check http://thehumanrace.com.ar/envivo
Get stuck into the build up for the new Sherlock Holmes movie at www.221B.sh with an online adventure in the eight weeks in the run up to the film's release, via AKQA, London. 221B asks players to team up as Holmes and Watson, chase villains, interact with characters, explore the world of Guy Ritchie's Sherlock Holmes and discover clues via Photosynth visualisations. The campaign is integrated into Facebook, so players can boast of their sleuthing triumphs.
Nokia launches the N900 - a handset it's encouraging the developer community to mod to their heart's delight. A viral video from Jack Morton., London to promote the project launched this morning. It's overlong - head to 1.46 for the action - but the pay-off is suitably dark and could do well. www.maemoproject.com
Samsung is upping its app credentials by unveiling baba, a new mobile platform allowing developers to produce apps for the manufacturers' handsets. Look out for apps from early 2010 and read more in the FT: http://bit.ly/3POfMk
And the Viral Factory, London's at it again, with a new series of virals for Samsung, supporting its sponsorship of the 2010 Winter Olympics in Vancouver. Watch them at http://bit.ly/4BVgwL and http://bit.ly/1blFnM
We've enjoyed an advance peek at Harry Pearce's new book Typographic Conundrums, published by Pentagram. Take a look at some of his fantastic work here: http://bit.ly/2xuVjj
Show and Tell addresses 'What Now?' (Surviving and thriving in a rapidly changing industry on the 24th November at The Tabernacle, London. Speakers include Paul Banham, digital creative director, JWT, Jeremy Wooding, director of Peep Show and Claire McArdle, 4ip's digital commissioner, Channel 4. Tickets cost £25 and can be bought from www.showandtellfilms.com
We're enjoying Ambi Pur's collaboration with National Geographic in the Netherlands, via G2 Amsterdam. The brand's naturally inspired scents are promoted with two short films and a beautiful website at www.geurenuitdenatuur.nl
Look out for the December issue of Esquire magazine, an augmented reality issue including a cover produced by The Barbarian Group and Psyop. The cover can trigger interactive video segments featuring Robert Downey Jr. and Lexus ads, amongst others. Read The Wall Street Journal's take on it: http://bit.ly/19Uqti
The latest iteration of the Prince of Persia game will soon be with us. Check out the stunning HD trailer at http://bit.ly/4FjoE and witness the crossover between gaming graphics and movie animations.
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