SCRABBLE / SCRABBLE BATTLE
10 November 2009
Christmas is only a matter of weeks away, and for many that means dusting down the Scrabble and preparing to lock horns with family and friends over word-play
- Brand
- Scrabble
- Media Type
- Gaming
- Online
- Websites & Microsites
- Product Category
- Leisure & Entertainment
- Source
- News
- Production Company
- Marvellous / London
To
drive sales of the board game in the run up to Christmas, Mattel, through
,
has launched a social media campaign which sees rival Scrabble
enthusiasts from Belgium and the Netherlands battle against each other.
A dedicated site allows players to sign up, play Scrabble and then
share and follow their experience using Facebook and Twitter.
Marvellous CEO Jon Carney says: 'We're taking the convivial, sparring qualities that Scrabble brings out in players and using social media tools to generate and amplify word of mouth, beginning in two key European markets. By sending out dynamic Scrabble battles and exposing them through Facebook and Twitter, we are aiming to tap into audiences who love online, instant challenges and introduce them to the Scrabble experience.'
A neat app from Mavellous keeps track of players scores, updating their country profile and further fuelling the rivalry between players and countries. A Facebook app allows users to update their status with scores, and the fun continues on Twitter (@scrabblebattle) where a series of seven letter instant battles commence. These are sent out to followers inviting them to reply with their best scoring answer within a specific time, a neat way of further engaging with people. The top scoring players from these little battles will be invited to compete for the illustrious title of Supreme Scabbler at an event to be held in Antwerp in early December.
For the rest of us mere casual players, we'll just be happy if no one moves in on that triple word score we've had our eye on...
Check it out and play www.scrabblebattle.com and download the facebook app from http://www.facebook.com/apps/application.php?id=164151579982&ref=ts
Marvellous CEO Jon Carney says: 'We're taking the convivial, sparring qualities that Scrabble brings out in players and using social media tools to generate and amplify word of mouth, beginning in two key European markets. By sending out dynamic Scrabble battles and exposing them through Facebook and Twitter, we are aiming to tap into audiences who love online, instant challenges and introduce them to the Scrabble experience.'
A neat app from Mavellous keeps track of players scores, updating their country profile and further fuelling the rivalry between players and countries. A Facebook app allows users to update their status with scores, and the fun continues on Twitter (@scrabblebattle) where a series of seven letter instant battles commence. These are sent out to followers inviting them to reply with their best scoring answer within a specific time, a neat way of further engaging with people. The top scoring players from these little battles will be invited to compete for the illustrious title of Supreme Scabbler at an event to be held in Antwerp in early December.
For the rest of us mere casual players, we'll just be happy if no one moves in on that triple word score we've had our eye on...
Check it out and play www.scrabblebattle.com and download the facebook app from http://www.facebook.com/apps/application.php?id=164151579982&ref=ts
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