SUDS / SANDWICH BAGS / SPARKS / ROUND UP
24 November 2009
Dirty viral ads from Method, cleaning up with Orbit, brand spanking new Nike store and lots more...
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WTF-story of the week comes from Gizmodo which reports that a gamer from Guam has married video game character Nene Anegasaki. Read more here: http://tiny.cc/Gamer289
A good wife may be hard to find, but speak to anyone trying to hire quality creatives and they'll tell you their mission is even harder. Global marketing agency GyroHSR aimed to attract top quality creatives, but instead of getting headhunters involved, it appealed to them directly via sandwich bags. Identifying creatives' favourite lunchtime haunts, GyroHSR then branded their sandwich bags. The agency plans to place 100,000 bags across 40 different independent sandwich shops in Soho, London in early 2010, when the itch to switch jobs tends to be most prevalent.
From sandwiches to suds: a viral promoting Method's range of non-toxic cleaning products has attracted nearly 500,000 hits on YouTube. The viral, which parodies traditional cleaning ads with 'Shiny Suds', then shows those same suds leering at a woman in the shower. Through Droga5 in New York, the tongue in cheek viral has been effective in driving people to Method's website to pledge their support for a law requiring labels to be placed on toxic cleaning products.
www.peopleagainstdirty.com
On the subject of cleaning, OrbitCleanItUp.com is a stop-motion animation video featuring over 500 original drawings created by artist Goons that were shot in LA over two days. The story, about a ball of paper that cleans as it goes along, is intended to capture the brand essence of Orbit gum - clean - and highlight the importance of making the world a cleaner place. The video, through EVB, San Francisco, has secured over 100,000 views. www.OrbitCleanItUp.com
Will it catch on? London-based research agency Conquest aims to be able to tell via a new ad tool called adSpark. Conquest claims adSpark can predict which ads will spread 'brand contagion'. www.conquestuk.com
Nike has opened a Japanese flagship store in Tokyo's Harajuku district. Masamichi Katayama's Wonderwall interior design agency has created a stunning retail space which includes a chandelier featuring 400 suspended white sneakers as well as a giant ammonite fossil composed of concentric Nike Dunks. http://tiny.cc/NikeJP
Another beautiful space launches this Thursday, 26 November, when Hang-Up Pictures, with ad agency Wieden + Kennedy, launches the debut solo show of artist Alex Daw. The launch takes place at the agency's new space 'The Cole' in The Old Truman Brewery in East London. Running until 29 November, Hang Up is an online gallery showcasing emerging talent from around the world. http://tiny.cc/Daw
McCann's is celebrating its 50th Anniversary in Australia by inviting staff in Auckland, Brisbane, Melbourne and Sydney offices to upload content which relates back to '50'. http://www.mccann.com.au
Bantr, an app which enables banner ads to be replaced by Tweets from friends, is now available to download at www.bantr.net
Finally, Marketing magazine reports that McDonald's has applied to the Intellectual Property Office to register its popular slang name, 'Maccy D's', as a trademark. Cue I'm lovin' it 2.0. http://tiny.cc/MaccyD
A good wife may be hard to find, but speak to anyone trying to hire quality creatives and they'll tell you their mission is even harder. Global marketing agency GyroHSR aimed to attract top quality creatives, but instead of getting headhunters involved, it appealed to them directly via sandwich bags. Identifying creatives' favourite lunchtime haunts, GyroHSR then branded their sandwich bags. The agency plans to place 100,000 bags across 40 different independent sandwich shops in Soho, London in early 2010, when the itch to switch jobs tends to be most prevalent.
From sandwiches to suds: a viral promoting Method's range of non-toxic cleaning products has attracted nearly 500,000 hits on YouTube. The viral, which parodies traditional cleaning ads with 'Shiny Suds', then shows those same suds leering at a woman in the shower. Through Droga5 in New York, the tongue in cheek viral has been effective in driving people to Method's website to pledge their support for a law requiring labels to be placed on toxic cleaning products.
www.peopleagainstdirty.com
On the subject of cleaning, OrbitCleanItUp.com is a stop-motion animation video featuring over 500 original drawings created by artist Goons that were shot in LA over two days. The story, about a ball of paper that cleans as it goes along, is intended to capture the brand essence of Orbit gum - clean - and highlight the importance of making the world a cleaner place. The video, through EVB, San Francisco, has secured over 100,000 views. www.OrbitCleanItUp.com
Will it catch on? London-based research agency Conquest aims to be able to tell via a new ad tool called adSpark. Conquest claims adSpark can predict which ads will spread 'brand contagion'. www.conquestuk.com
Nike has opened a Japanese flagship store in Tokyo's Harajuku district. Masamichi Katayama's Wonderwall interior design agency has created a stunning retail space which includes a chandelier featuring 400 suspended white sneakers as well as a giant ammonite fossil composed of concentric Nike Dunks. http://tiny.cc/NikeJP
Another beautiful space launches this Thursday, 26 November, when Hang-Up Pictures, with ad agency Wieden + Kennedy, launches the debut solo show of artist Alex Daw. The launch takes place at the agency's new space 'The Cole' in The Old Truman Brewery in East London. Running until 29 November, Hang Up is an online gallery showcasing emerging talent from around the world. http://tiny.cc/Daw
McCann's is celebrating its 50th Anniversary in Australia by inviting staff in Auckland, Brisbane, Melbourne and Sydney offices to upload content which relates back to '50'. http://www.mccann.com.au
Bantr, an app which enables banner ads to be replaced by Tweets from friends, is now available to download at www.bantr.net
Finally, Marketing magazine reports that McDonald's has applied to the Intellectual Property Office to register its popular slang name, 'Maccy D's', as a trademark. Cue I'm lovin' it 2.0. http://tiny.cc/MaccyD
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