TEENS & TWILIGHT / ROUND UP
3 November 2009
Daffy's dancers, Vodafone brings you closer to your friends, 7-Eleven mobile ressearch and lots more...
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Everyone in the Contagious offices seems to know a surprising amount about the upcoming Twilight films, which is all the better for Volvo, currently leveraging its association with the trilogy. This has been cemented with the launch of a microsite, www.WhatDrivesEdward.com, after the film's mysterious central character, Edward Cullen,
the Volvo-driving vampire with a heart. Fans will participate in an
interactive competition, solving puzzles at increasing levels of
difficulty to be in with the chance of winning a Volvo XC60.
A live campaign for cut-price fashion retailer Daffy's through Johannes Leonardo in New York's began like a Gap commercial with flexible dancers leaping around in bright coloured clothing. For cinema-goers, this is then combined with performances on the big screen with live dancers in front of the audience. However, the cinematic magic is broken when you realise that constantly changing costumes means that the dancers are piling on more and more layers of clothing, making the routines increasingly more ridiculous. Produced by Paranoid, US. http://bit.ly/14dBXz
Poke London has launched The Teens' Speech on the behalf of Barnados, giving young people a chance to speak out about issues that are important to them and the rest of us a chance to gain valuable insights from them. The campaign is based around a blog at www.theteensspeech.org.uk and Teens are being asked to upload a short film to the site's YouTube channel (www.youtube.com/theteensspeech) which will culminate in an alternative Christmas message.
Vodafone is gathering friends together with its All Your Mates in One Place competition. Gather as many friends as possible, select a date and location at www.allyourmatesinoneplace.com, invite your friends via social networks, then sit back and cross your fingers that some of them turn up. Dare London built the microsite.
Peacock in Sweden has updated its Store Locator iPhone app for 7-Eleven to include a mini survey. Users are asked to answer the questions in return for being sent free offers in the future. Peacock believes the work is a CRM coup: Thomas Gibson, project manager at the agency believes the app will 'revolutionise the standards of market intelligence'.
Iggy Pop has been embracing the internet, using Facebook to recruit a band from New Zealand (check the auditions here: http://bit.ly/2ryRYL) which he put together to rerecord The Passenger. The recording was streamed live on Orcon's facebook site by Curious Film and Special Group, Auckland, in a campaign for the NZ broadband provider. The various band members performed from their bedrooms, in true punk-wannabe style, and Iggy performed from his Miami studio.
Jung Von Matt tie actual banner ads to live flies at trade show. Take 10 points for PR value, but deduct 100 for karma. http://bit.ly/WsDv3
Movember is an initiative which gets men, or 'Mo Bros' to grow moustaches to raise money for charity. With the tradition getting into full swing, BBDO /Proximity has launched an iPhone app for P&G's Gillette brand. uART lets users try out a variety of facial styles without the risk of sacrificing their beard. Users take a photo of their face and then experiment with the styles that Gillette's Fusion Power five blade razor could allow with its precision and vibration - as simulated by the iPhone. AIM Proximity, NZ constructed the app and BBDO New York deployed it on the iTunes store. www.gillette.com/uart
Berlin School of Creative Leadership's 'Leadership essentials: Workshop for Creative Executives' will take place on the 14-15th December. Visit http://bit.ly/muOtc for more details. The course is designed to help creative executives manage complex challenges and change within their companies and the industry more effectively. Contagious subscribers who register by November 06 receive a 400 Euro discount and the cost of the workshop can be credited towards the Berlin School Executive MBA program tuition (within one year). To register or enquire, please send an email with your name and billing address to: execed@berlin-school.com
A live campaign for cut-price fashion retailer Daffy's through Johannes Leonardo in New York's began like a Gap commercial with flexible dancers leaping around in bright coloured clothing. For cinema-goers, this is then combined with performances on the big screen with live dancers in front of the audience. However, the cinematic magic is broken when you realise that constantly changing costumes means that the dancers are piling on more and more layers of clothing, making the routines increasingly more ridiculous. Produced by Paranoid, US. http://bit.ly/14dBXz
Poke London has launched The Teens' Speech on the behalf of Barnados, giving young people a chance to speak out about issues that are important to them and the rest of us a chance to gain valuable insights from them. The campaign is based around a blog at www.theteensspeech.org.uk and Teens are being asked to upload a short film to the site's YouTube channel (www.youtube.com/theteensspeech) which will culminate in an alternative Christmas message.
Vodafone is gathering friends together with its All Your Mates in One Place competition. Gather as many friends as possible, select a date and location at www.allyourmatesinoneplace.com, invite your friends via social networks, then sit back and cross your fingers that some of them turn up. Dare London built the microsite.
Peacock in Sweden has updated its Store Locator iPhone app for 7-Eleven to include a mini survey. Users are asked to answer the questions in return for being sent free offers in the future. Peacock believes the work is a CRM coup: Thomas Gibson, project manager at the agency believes the app will 'revolutionise the standards of market intelligence'.
Iggy Pop has been embracing the internet, using Facebook to recruit a band from New Zealand (check the auditions here: http://bit.ly/2ryRYL) which he put together to rerecord The Passenger. The recording was streamed live on Orcon's facebook site by Curious Film and Special Group, Auckland, in a campaign for the NZ broadband provider. The various band members performed from their bedrooms, in true punk-wannabe style, and Iggy performed from his Miami studio.
Jung Von Matt tie actual banner ads to live flies at trade show. Take 10 points for PR value, but deduct 100 for karma. http://bit.ly/WsDv3
Movember is an initiative which gets men, or 'Mo Bros' to grow moustaches to raise money for charity. With the tradition getting into full swing, BBDO /Proximity has launched an iPhone app for P&G's Gillette brand. uART lets users try out a variety of facial styles without the risk of sacrificing their beard. Users take a photo of their face and then experiment with the styles that Gillette's Fusion Power five blade razor could allow with its precision and vibration - as simulated by the iPhone. AIM Proximity, NZ constructed the app and BBDO New York deployed it on the iTunes store. www.gillette.com/uart
Berlin School of Creative Leadership's 'Leadership essentials: Workshop for Creative Executives' will take place on the 14-15th December. Visit http://bit.ly/muOtc for more details. The course is designed to help creative executives manage complex challenges and change within their companies and the industry more effectively. Contagious subscribers who register by November 06 receive a 400 Euro discount and the cost of the workshop can be credited towards the Berlin School Executive MBA program tuition (within one year). To register or enquire, please send an email with your name and billing address to: execed@berlin-school.com
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