ENTERTAINMENT MARKETING / CONTAGIOUS SPECIAL REPORT

The sudden explosion of digital channels enabled by the internet has left movie studios, TV networks and producers, publishing houses and games developers gasping to keep up with the pace of change. Now we have more platforms, more consoles, more hobbies, more means of communication, and much, much more content.

To help marketers keep abreast of this dynamic sector, we've drawn together the various landscapes in which entertainment marketers operate, from shifting consumer behaviour patterns to new business models. We've interviewed the likes of 42 Entertainment and Campire NYC, who have created some of the most innovative entertainment marketing campaigns. We've also identified a series of successful case studies in films, music, TV shows, games and publishing, from HBO in the US to Dharma Productions in India.

For the last two years, Cannes Lions has been dominated by successful campaigns from the film, music and gaming sectors. The lessons learned by the entertainment industry are relevant to anyone with even the slightest interest in marketing. Grab your copy now.

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