MOST CONTAGIOUS / ROUND UP
1 December 2009
With any luck, this time next we'll be sending you an extra special treat in the form of the Most Contagious 2009...
... our round-up of the most innovative and exciting ideas that spread
like wildfire throughout this tumultuous year. Whether mobile or media,
branding or design, politics or pop culture, we're looking at it all.
What do you think should be included? Drop us a line to hello@contagiousmagazine.com.
Last year's PDF is here, and still recommended reading: www.contagiousmagazine.com/pdf/MostContagious2008.pdf
Droga5 in Sydney has launched an ingenious initiative for VB bitter in Australia - a fully portable pop-up pub that can be constructed in under two minutes. The design incorporates a mini-LCD screen for watching the cricket and a built in cooler. The pubs were designed by industrial designer Alex Ritchie of E2 in Sydney, who was part of the team behind the iconic Millennium Dome in London and the Guinness Storehouse in Dublin while at Imagination in the UK. There are 450 up for grabs, and a promotional TVC shows teams of people trying to assemble it in the shortest time.
We like this, not least because of creative director Matty Burton's take on the campaign. 'The Pop Up Pub is a natural extension of 'The Drinking Beer' for obvious reasons,' he said. 'We just wanted to make the highest quality piece we could and have the 'Fuck-off, I want one of those... factor'. We want one, and we're a tough crowd to please.'
Australia's top sportsmen have a crack here: http://bit.ly/popuppub
Win one here: www.vb.com.au
Interesting exercise in real time media. A team from nonsense, London gave themselves 24 hours to 'conceive, design, build and promote' a web-based business, and then list it for sale on eBay.
www.24hour-startup.com
We wouldn't normally sit glued to a two minute TV ad, but this is spine-tingling. Colenso BBDO in New Zealand came up with this beautiful animation for the New Zealand Book Council: http://bit.ly/nzbooks
Innovative retailer Miele has opened a London store which encourages people to trial the products before they buy. Any students not wishing to take their laundry home for Christmas, this is for you: http://bit.ly/dirtysocks
Motorcycling enthusiasts, check out the trailer for forthcoming documentary Old Indians Never, Ever Die about the largest get-together of vintage Indian bikes and their owners in Europe. Conceived by watermill, London. http://bit.ly/indianbikes
The 5 Year Plan is a collection of 32 screen-printed artworks by 32 contemporary artists, conceived by Great Works in Stockholm to raise money for Medicine Sans Frontieres. Contributors include Yoko Ono, Francesco Clemente, Donald Baechler and Chris Martin: http://5yearplan.org
Simon Andrews, previously Digital Chief Strategy Officer at Mindshare, has set up addictive!, a full service agency 'all about mobile'. Looks interesting: www.addictivemobile.com/about-me
Charity Shelter ramps up marketing around Christmas to highlight the plight of those spending their holidays homeless. The 'Housebling' website lets you add festive lights, decorations and snow to your home (or a famous landmark) on Google Streetview, then share the finished picture with your friends. www.housebling.org.uk
Last year's PDF is here, and still recommended reading: www.contagiousmagazine.com/pdf/MostContagious2008.pdf
Droga5 in Sydney has launched an ingenious initiative for VB bitter in Australia - a fully portable pop-up pub that can be constructed in under two minutes. The design incorporates a mini-LCD screen for watching the cricket and a built in cooler. The pubs were designed by industrial designer Alex Ritchie of E2 in Sydney, who was part of the team behind the iconic Millennium Dome in London and the Guinness Storehouse in Dublin while at Imagination in the UK. There are 450 up for grabs, and a promotional TVC shows teams of people trying to assemble it in the shortest time.
We like this, not least because of creative director Matty Burton's take on the campaign. 'The Pop Up Pub is a natural extension of 'The Drinking Beer' for obvious reasons,' he said. 'We just wanted to make the highest quality piece we could and have the 'Fuck-off, I want one of those... factor'. We want one, and we're a tough crowd to please.'
Australia's top sportsmen have a crack here: http://bit.ly/popuppub
Win one here: www.vb.com.au
Interesting exercise in real time media. A team from nonsense, London gave themselves 24 hours to 'conceive, design, build and promote' a web-based business, and then list it for sale on eBay.
www.24hour-startup.com
We wouldn't normally sit glued to a two minute TV ad, but this is spine-tingling. Colenso BBDO in New Zealand came up with this beautiful animation for the New Zealand Book Council: http://bit.ly/nzbooks
Innovative retailer Miele has opened a London store which encourages people to trial the products before they buy. Any students not wishing to take their laundry home for Christmas, this is for you: http://bit.ly/dirtysocks
Motorcycling enthusiasts, check out the trailer for forthcoming documentary Old Indians Never, Ever Die about the largest get-together of vintage Indian bikes and their owners in Europe. Conceived by watermill, London. http://bit.ly/indianbikes
The 5 Year Plan is a collection of 32 screen-printed artworks by 32 contemporary artists, conceived by Great Works in Stockholm to raise money for Medicine Sans Frontieres. Contributors include Yoko Ono, Francesco Clemente, Donald Baechler and Chris Martin: http://5yearplan.org
Simon Andrews, previously Digital Chief Strategy Officer at Mindshare, has set up addictive!, a full service agency 'all about mobile'. Looks interesting: www.addictivemobile.com/about-me
Charity Shelter ramps up marketing around Christmas to highlight the plight of those spending their holidays homeless. The 'Housebling' website lets you add festive lights, decorations and snow to your home (or a famous landmark) on Google Streetview, then share the finished picture with your friends. www.housebling.org.uk
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