'The opportunities of South Africa 2010 are mammoth: everything from World Cup SIM cards pre-loaded with content to advergames, instant messaging applications, tourism services (location-based services and translation services), entertainment services (what's on, where) and branded content.'
Sean Pashley, CCO, Starfish Mobile South Africa
This Thursday a bunch of smart mobile and marketing people will gather at the home of the Gunners,
The Emirates Stadium in London, to discuss ways in which brands and advertisers can leverage mobile in the 2010 World cup. Among the many high profile speakers attending are JME.net founder
Jonathan MacDonald,
AKQA's Dan Rosen,
Layar co-founder
Claire Boonstra and
Pedro Duarte Gonzalez, head of mobile at
Real Madrid.
Expect some great case studies and insights into mobile advertising and sporting examples of its use. Organisers Camerajam have kindly offered
Contagious readers a whopping 40% discount on the remaining tickets - and there's table football in the intervals!
Discount code 'contVIP'
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