THE FUTURE OF ADVERTISING / CONTAGIOUS / APA / IPA EVENT

Contagious, The APA and the IPA have teamed up to bring you an afternoon that will contemplate and explore the future of the advertising industry on the 10th March in London's BAFTA theatre.

Cramming the people at the forefront of the digital revolution into one afternoon was no mean feat, but we've gathered together Rory Sutherland, vice chair, Ogilvy UK and President of the IPA, Paul Graham, partner at Anomaly and Dan Bonner, chief creative officer at AKQA to speak.

They will be joined by Google and YouTube Creative Lab's creative lead for EMEA, Tom Uglow who will talk about 'Play: YouTube and video in online marketing'; Simon Andrews, partner at Addictive Mobile, covering mobile strategy, past present and future; and Assia Grazioli-Venier, CEO at Flypaper.TV, on 'Ten digital ideas that failed and what we can learn from them'.

The 'Nitty Gritty of Digital Production' will be explained by Stink Digital's MD Mark Pytlik and producer Adam McNichol while 'Strategies for Sanity' will be unveiled by Adam Greenfield, principle and co-founder of Nokia's Do Projects. 

And, just to make your brain explode just a bit more, the afternoon will conclude with a debate chaired by Wired's editor, David Rowan. Dissecting and solidifying the afternoon's highlights will be Poke's Nic Roope, RSA's Damiano Vukotic, Sean Singleton from Skive and Andy Orrick from The Mill.

The best news of all is that entrance to this event is a mere £95 for Contagious subscribers and APA and IPA members.

Head here for the full programme, tickets and further details.