, The APA
and the IPA
have teamed up to bring you an afternoon that will contemplate and explore the future of the advertising industry on the 10th March in London's BAFTA theatre.
Cramming the people at the forefront of the digital revolution into one afternoon was no mean feat, but we've gathered together Rory Sutherland
, vice chair, Ogilvy
UK and President of the IPA, Paul Graham
, partner at Anomaly
and Dan Bonner
, chief creative officer at AKQA
They will be joined by Google
and YouTube Creative Lab
's creative lead for EMEA, Tom Uglow
who will talk about 'Play: YouTube and video in online marketing'; Simon Andrews
, partner at Addictive Mobile
, covering mobile strategy, past present and future; and Assia Grazioli-Venier
, CEO at Flypaper.TV
, on 'Ten digital ideas that failed and what we can learn from them'.
The 'Nitty Gritty of Digital Production' will be explained by Stink Digital's
MD Mark Pytlik
and producer Adam McNichol
while 'Strategies for Sanity' will be unveiled by Adam Greenfield,
principle and co-founder of Nokia
's Do Projects
And, just to make your brain explode just a bit more, the afternoon will conclude with a debate chaired by Wired
's editor, David Rowan
. Dissecting and solidifying the afternoon's highlights will be Poke
's Nic Roope
's Damiano Vukotic
, Sean Singleton
and Andy Orrick
from The Mill
The best news of all is that entrance to this event is a mere £95 for Contagious subscribers and APA and IPA members.
for the full programme, tickets and further details.