Issue 22, 1 March 2010
After years of being centre-stage, some brands are now taking a more subtle approach. Alcohol and soft drinks brands in particular are 'leaning out of the frame', tacitly benefiting by association. How effective a strategy is this, and what are the implications for measuring its effectiveness?
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info