and The Institute of Communications Agencies
in Canada have teamed up to bring you Future Flash: Rethinking the Food Chain
The event will take place in Collingwood, Ontario, in a stunning lakeside location two hours from Toronto, over the afternoon of Wednesday 19th May and
Thursday 20th May.
We've put together an impressive line-up of speakers to consider the advertising industry's shift away from the linear progression of 'client to agency to production to post-house', to a world where the rules have changed and the roles of traditional players now blurred beyond recognition.
Approaching our industry from a variety of different angles, David Armano
, senior vice president at Edelman Digital
will look at the Changing Role of PR
, while Evan Fry
, founder of crowd-source specialists Victors & Spoils
will explain Polishing Turds and Milking Genius
: Empowering and inspiring a crowd of misfits.BBH New York
's director of innovation Ben Malbon
and Greg Anderson
will show how the agency has gone about Putting Innovation at the Heart of the Creative Agency. AKQA's
associate creative director Ginny Golden
and client services director John Deschner
will focus on a specific example, explaining the success behind the agency's wildly sucessful Volkswagen Realtime Racing GTI iPhone app.
, father of virtual reality, computer scientist extraordinaire and author of You Are Not A Gadget
will consider an exciting alternative angle. Brainjuicer
's founder John Keaeron
will cover Me-to-We Research
and Bill McClean
, co-founder of Poifriend
, will discuss the Redefinition of Location
own editorial director Paul Kemp-Robertson
will discuss Prolific not Precious
: Why Advertising Needs to be More Silicon Valley Less Madison Avenue.
The packed agenda and beautiful location should give you the chance to consider how to make sense of the fundamental changes taking place in the advertising industry, soak up best practise case studies and consider some of the exciting new opportunities avaliable for brands and marketers. Only a limited number of tickets will be made avaliable, so snap up yours while you can.www.icacanada.ca/icacanadaca/futureflash