GOOGLE / CHROME
22 April 2010
Hamsters sync your bookmarks, painted people handle linguistics
- Brand
- Media Type
- Online
- Viral
- Web Film
- Product Category
- IT/Office Technology
- Source
- News
- Agency
- BBH / New York
- Tags
- Google Chrome
- Browser
- Production
- BBH Labs
BBH New York remain on top form with more great work to advertise Google's Chrome browser. The agency teamed up with 1st Avenue Machine, New York, for second time to create two new videos - again beautifully low fi and hand made, joining the Chrome Features included in Contagious 22.
The first of these is for Chrome Extensions, the little add-ons that enhance your browsing experience such as ad blockers and mail notifications. Using simple metaphors and wonderful hand crafted props, the video guides viewers through the various available features. The second spot focuses on the browser's now seamless integration of Google's Translate service, which handily converts text from one page to another by just clicking in a drop down bar at the top of the page.
The first of these is for Chrome Extensions, the little add-ons that enhance your browsing experience such as ad blockers and mail notifications. Using simple metaphors and wonderful hand crafted props, the video guides viewers through the various available features. The second spot focuses on the browser's now seamless integration of Google's Translate service, which handily converts text from one page to another by just clicking in a drop down bar at the top of the page.
It's great to see the hand crafted style giving the editing suite a rest again - with no computer gimickery and special effects these spots leave a warm, fuzzy feeling, like your mum's home made cooking.
google.com/chrome
google.com/chrome
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