PUMA / YVES' CLEVER LITTLE BAG
14 April 2010
Contagious chats with esteemed eco designer Yves Béhar about sustainable design and his new work for PUMA
- Brand
- PUMA
- Media Type
- Retail / POS
- Product Category
- Clothing & Footwear
- Source
- News
- Agency
- fuseproject / New York & San Francisco
- Tags
- Puma
- Design
- Sustainability
- Packaging
- Retail
- Yves Behar
- Fuseproject
Working with renowned designer Yves Béhar (Fuseproject founder, TED talker, One Laptop Per Child architect) PUMA is scrapping shoe boxes and planning (mid 2011) to roll out its clever little bag, a new packaging and distribution system that the brand claims will save more than 60% of paper and water used by the company annually.
A box-and-bag hybrid, the design utilises a cardboard insert to retain a rigid structure where needed. This means it works on shelves, a key concern raised by PUMA's warehouse and distribution managers who ship millions of shiny sneakers annually, when Béhar visited near the start of the project.
A box-and-bag hybrid, the design utilises a cardboard insert to retain a rigid structure where needed. This means it works on shelves, a key concern raised by PUMA's warehouse and distribution managers who ship millions of shiny sneakers annually, when Béhar visited near the start of the project.
Shipping tens of millions of shoes every year has serious impacts on the environment, and the brand reckons this simple packaging change will reduce energy, water and diesel consumption on manufacturing alone by 60%. That translates to 8,500 tons less paper used, 20 million Megajoules of electricity saved and 1 million litres of fuel oil and water saved. Some 500,000 litres of diesel will also be cut out of the equation, and that's some serious change both economically and ecologically.
The bag uses 65% less cardboard than a standard shoebox, uses no laminated paints, no tissue paper, is physically smaller and lighter AND replaces plastic bags given out at the checkout, saving almost 275 tons of plastic!
This is just one part of PUMA's next steps in its sustainability programme, which also includes the S-Index (sindex) that will be used to educate consumers about the brand's measures to cut back on waste/emissions etc. T-Shirt packaging reduced by 50% (by simply folding the shirt one more time!) is also on display at the excellent Sustainable Futures exhibition at the Design Museum, London, which is well worth checking out if you're in the area.
This is just one part of PUMA's next steps in its sustainability programme, which also includes the S-Index (sindex) that will be used to educate consumers about the brand's measures to cut back on waste/emissions etc. T-Shirt packaging reduced by 50% (by simply folding the shirt one more time!) is also on display at the excellent Sustainable Futures exhibition at the Design Museum, London, which is well worth checking out if you're in the area.
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COMMENTS /
stefanooldrati
guys - understood that you wish to deliver the "made at home by amateurs hence delivering more authenticity movie like"!!!! but please can you stand still with the camera?????
Greg
Yeah we should probably get one of these for the Flip hmm http://www.b-hague.co.uk/manfrotto_fig_rig.htm or drink less coffee