TOM BECKMAN / OPINION
27 May 2010
Contagious chats with Tom Beckman about the increasing importance of PR
Hot off the back of a series of wins at the EMEA SABRE (Superior
Achievement in Branding and Reputation) Awards in London, a slightly hungover Tom Beckman, ECD of Stockholm-based communications
agency Prime chats to Contagious.
Watch the film above to hear Beckman's thoughts on PR, why consumers are more interested in companies than brands and
Tom is also a lecturer at Berghs School of Communication and a member of this year's Cannes Lions PR Jury.
Watch the film above to hear Beckman's thoughts on PR, why consumers are more interested in companies than brands and
Tom is also a lecturer at Berghs School of Communication and a member of this year's Cannes Lions PR Jury.
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