CONTAGIOUS / BRAND COMMUNITIES SPECIAL REPORT
1 June 2010
Contagious' new special report on Brand Communities is out today and features 30 case studies alongside expert opinion
- Brand
- Contagious
- Media Type
- Social Media
- Websites & Microsites
- Source
- News
- Tags
- Communities
- Social network
- Social media
- Online communities
- Community
- Xbox
- Pepsi
When heavyweight players with budgets to match start declaring brand communities 'the place to be', it's time to pay more attention to how they work. 2010 has so far seen P&G sign a partnership with Facebook, Pepsi refocus its Super Bowl budget into community efforts, and Coca-Cola up its online activity around social networks such as Facebook and YouTube.
With Facebook now boasting more than 400m global users, it is unsurprising that many brands have chosen to concentrate their community efforts there. Others have focused on more niche networks, thinking that a few avid fans will be more lucrative in the long-term. Meanwhile, up at the high stakes table, are the brands striking out on their own, launching independent communities outside of the social networking behemoths to entice loyalists to connect with each other.
So, a presence on an existing social network, or your own specialised hub? Organised offline activity, or a global network of fans brought together through the power of a 'Like' button? The path to community engagement is strewn with tough decisions, and there have been as many epic failures as success stories.
Contagious' new special report is packed with case studies, expert opinion, tips and insight to provide marketers with a handy guide to help navigate this landscape.
For a sample of the report, download the Q&A with Xbox EMEA's consultant community manager, Graeme Boyd, and read about the challenges and opportunities of community as experienced by Xbox.
If you like what you read and want more, buy the full report here.
With Facebook now boasting more than 400m global users, it is unsurprising that many brands have chosen to concentrate their community efforts there. Others have focused on more niche networks, thinking that a few avid fans will be more lucrative in the long-term. Meanwhile, up at the high stakes table, are the brands striking out on their own, launching independent communities outside of the social networking behemoths to entice loyalists to connect with each other.
So, a presence on an existing social network, or your own specialised hub? Organised offline activity, or a global network of fans brought together through the power of a 'Like' button? The path to community engagement is strewn with tough decisions, and there have been as many epic failures as success stories.
Contagious' new special report is packed with case studies, expert opinion, tips and insight to provide marketers with a handy guide to help navigate this landscape.
For a sample of the report, download the Q&A with Xbox EMEA's consultant community manager, Graeme Boyd, and read about the challenges and opportunities of community as experienced by Xbox.
If you like what you read and want more, buy the full report here.
Weekly Newsletter /
Most Contagious /
COMMENTS /