UNILEVER / SHARE HAPPY
22 June 2010
Sapient Nitro engineers a smile-activated ice cream vending machine
- Brand
- Unilever
- Media Type
- Event
- Out-of-home
- Product Category
- Food - Sweets & Snacks
- Source
- News
- Agency
- SapientNitro / London
- Tags
- Unilever
- Ice cream
- AR
Unilever worked with SapientNitro in London to create a smile-activated vending machine to spread some extra joy at Cannes this year. Globally, the Anglo-Dutch fmcg giant owns ice cream brands including Wall's, Ben & Jerry's and Klondike.
Using facial recognition technology and AR, the machine tracks a customer's smile and rates it on a 'smile-o-meter'. The user can then directly post their image to Facebook and select the ice-cream of their choice.
Ian Maskell, global brand development director for Wall's at Unilever said: 'It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience'.
Before appearing in sunny Cannes, the vending machine toured the Rock in Rio festival in Lisbon, Portugal. It will be touring the rest of the globe at a number of sunny locations over the next 18 months.
More info about the project
Using facial recognition technology and AR, the machine tracks a customer's smile and rates it on a 'smile-o-meter'. The user can then directly post their image to Facebook and select the ice-cream of their choice.
Ian Maskell, global brand development director for Wall's at Unilever said: 'It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience'.
Before appearing in sunny Cannes, the vending machine toured the Rock in Rio festival in Lisbon, Portugal. It will be touring the rest of the globe at a number of sunny locations over the next 18 months.
More info about the project
Register for our newsletter /
COMMENTS /