worked with SapientNitro
to create a smile-activated vending machine to spread some extra joy at Cannes
this year. Globally, the Anglo-Dutch fmcg giant owns ice cream brands including Wall's
, Ben & Jerry's
Using facial recognition technology and AR, the machine tracks a customer's smile and rates it on a 'smile-o-meter'. The user can then directly post their image to Facebook
and select the ice-cream of their choice.
, global brand development director for Wall's at Unilever said: 'It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience'.
Before appearing in sunny Cannes, the vending machine toured the Rock in Rio
festival in Lisbon
. It will be touring the rest of the globe at a number of sunny locations over the next 18 months. More info about the project