ORANGE / GLASTOTAG
1 July 2010
Mobile brand's Glastonbury sponsorship concludes with a photo tagging extravaganza
- Brand
- Orange
- Media Type
- Social Media
- Product Category
- Telecommunications
- Country
- UK
- Source
- News
- Agency
- Poke / London
- Tags
- Facebook Connect
- Orange
- festival
- Mobile phone
- Photography
- Tagging
Orange, via Poke, London is attempting to create the most tagged photo ever.
The 1.3 giga pixel image is of the Glastonbury crowd at the Pyramid Stage basking in the sunshine during the England vs. Slovenia match.
Simply connect via Facebook at http://glastonbury.orange.co.uk/glastotag and tag away on the super high res image - a great way to spread memories of the festival amongst friends and connect with the lunatics that you thought you'd never see again.
Since going up yesterday, the site has amassed almost 3000 tags and 5000 likes via Facebook Connect. Orange is aiming for the world record of the most people tagged in any image online and, given that there are around 70,000 people in the picture, the record could well be on the cards.
The panoramic image was taken with two Hasselblad H4D-50 Cameras mounted one on top of the other and rotated at 10 degree increments to take in the entire crowd, going back 350 metres.
Another piece in Orange's smart conclusion to its sponsorship of the festival is Glasto Map, which features geo-tagged photos taken by festival goers around the site.
The mobile brand's festival presence included Orange's established Chill n Charge tent - a haven for mobile phone users out of battery, and a GlastoNav app which included full listings for the festival and an interactive map of the site.
This campaign seriously has the potential to improve the festival experience and remind festival goers about the great time they had - helping with both the recovery, the long journey home and the football result.
The 1.3 giga pixel image is of the Glastonbury crowd at the Pyramid Stage basking in the sunshine during the England vs. Slovenia match.
Simply connect via Facebook at http://glastonbury.orange.co.uk/glastotag and tag away on the super high res image - a great way to spread memories of the festival amongst friends and connect with the lunatics that you thought you'd never see again.
Since going up yesterday, the site has amassed almost 3000 tags and 5000 likes via Facebook Connect. Orange is aiming for the world record of the most people tagged in any image online and, given that there are around 70,000 people in the picture, the record could well be on the cards.
The panoramic image was taken with two Hasselblad H4D-50 Cameras mounted one on top of the other and rotated at 10 degree increments to take in the entire crowd, going back 350 metres.
Another piece in Orange's smart conclusion to its sponsorship of the festival is Glasto Map, which features geo-tagged photos taken by festival goers around the site.
The mobile brand's festival presence included Orange's established Chill n Charge tent - a haven for mobile phone users out of battery, and a GlastoNav app which included full listings for the festival and an interactive map of the site.
This campaign seriously has the potential to improve the festival experience and remind festival goers about the great time they had - helping with both the recovery, the long journey home and the football result.
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