TOUCHING STORIES / IPAD APP
6 July 2010
Touch, poke and shake your way through these interactive, live-action, short stories
- Brand
- Touching Stories
- Media Type
- Branded Entertainment
- Mobile
- New Technologies
- Online
- Product Category
- IT/Office Technology
- Source
- News
- Agency
- Domani Studios / New York
- Production Company
- Tool of North America
- Tags
- iPad
- Immersion
- interactive
Production wizards Tool of North America teamed up with tech-infused creative agency Domani Studios, New York, to create four interactive films for the iPad that demonstrate how story telling and content consumption are moving on to another level of immersion.
Created specifically for the iPad, users navigate their way through the narrative by touching, shaking and turning the device, unlocking and revealing unexpected variations along the way.
The app contains four films:
'All Ends, Ends All' by directors Erich Joiner + Jason Zada. The user wakes up in the back of a trunk with no idea how they got there. The interactive adventure challenges viewers / players to shake the iPad to run from guys shooting at you and dial numbers in an interactive phone booth.
'Sarah and Jerry' directed by Sean Ehringer is a playful take on a few characters in a house, but the twist is they have entered a zone where they are being controlled by the user - think The Truman Show, but you are the one pulling the strings. Touch the painting on the wall to hear what the portrait has to say, swipe left or right and see a dressed up mini horse.
'The Most Interesting Couple in Britain' directed by Geordie Stephens shows a scene that plays out on a 'local' theatre stage featuring a married couple who have grown so comfortable and bored in their relationship they no longer have anything to say to each other. The iPad interactions include menu options where you can view the inner monologue of Stanley, Maureen and the dog. And check out the question marks which link to some unexpected and unusual web pages.
Triangle by director Tom Rouston - The scene plays out in a seedy hotel room but most of the action happens through the reflection in a TV screen. Users are able to peel back layers of the story depending on how you interact with the film. Search out different elements in the motel room, such as the telephone and door placard to unlock hints, flashbacks and clues.
The app is available now free of charge. It's exciting to see agencies get to grips with what is possible on this device, and it shows just how much engagement can potentially be attained with your next advergame, branded content series or even a banner.
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