AUGMENTED CITY 3D / KEIICHI MATSUDA
31 August 2010
Cityscapes enhanced with a deluge of augmented possibilities
- Media Type
- Digital Outdoor
- Out-of-home
- Country
- UK
- Source
- News
- Creative Team
- Keiichi Matsuda
- Tags
- Augmented reality
- Out-of-home
- City
- interactive
Freelance designer and film-maker Keiichi Matsuda has unveiled his latest film, merging thoughts about the future of city dwelling with super-advanced Augmented Reality while adding a dose of 3D (if you're armed with some 3D glasses, put them on to watch the film above).
Matsuda's previous film, Augmented (Hyper) Reality - Domestic Robocop, created for his Masters of Architecture at London's Bartlett School (UCL), provided the most food for thought of any Augmented Reality project we've seen when it was featured in Contagious 22.
His latest film turns from the interior to imagining how AR has the potential to affect almost every aspect of our lives out of the home, creating new data-enriched mobile experiences while merging traditional venues such as libraries and restaurants, or broadcasting personal information about our mood or belief system. Each augmentation - from guidebook-style info to building modifications, adverts and graffiti - is overlaid onto the cityscape in the film.
Matsuda explains: 'The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.
'Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality; instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from 'reality'. The spatial organisation of data has important implications for architecture, as we re-evaluate the city as an immersive human-computer interface.'
Matsuda is currently consulting for RIBA (Royal Institute of British Architects) Building Futures think tank on the City Rebooted project.
What do you think of the prospect of AR entering our lives to such an extent? Incredible enhancement or unwelcome intrusion? Share your thoughts below...
Matsuda's previous film, Augmented (Hyper) Reality - Domestic Robocop, created for his Masters of Architecture at London's Bartlett School (UCL), provided the most food for thought of any Augmented Reality project we've seen when it was featured in Contagious 22.
His latest film turns from the interior to imagining how AR has the potential to affect almost every aspect of our lives out of the home, creating new data-enriched mobile experiences while merging traditional venues such as libraries and restaurants, or broadcasting personal information about our mood or belief system. Each augmentation - from guidebook-style info to building modifications, adverts and graffiti - is overlaid onto the cityscape in the film.
Matsuda explains: 'The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.
'Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality; instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from 'reality'. The spatial organisation of data has important implications for architecture, as we re-evaluate the city as an immersive human-computer interface.'
Matsuda is currently consulting for RIBA (Royal Institute of British Architects) Building Futures think tank on the City Rebooted project.
What do you think of the prospect of AR entering our lives to such an extent? Incredible enhancement or unwelcome intrusion? Share your thoughts below...
Register for our newsletter /
COMMENTS /
Locksmith Franklin
Top quality service; I will absolutely keep coming back to your blog for more insight.