CONTAGIOUS MAGAZINE / ISSUE 24
Issue 24
Issue 24 of Contagious Magazine will be with subscribers this week!
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Hands up if any of the following apply to you:
1) I claim to read hundreds of blog posts every day, but only ever read the titles
2) My attention span is going out of the window due to overuse of Twitter
3) I'm trying to stay on top of the changes in the industry, but have no time to consider how all these changes might fit together
4) I could really do with a cup of tea and a sit down
We're well aware of the tension implicit in issues of putting out a quarterly edition (in antiquated hard copy, no less!) in which we focus on the most innovative and successful developments in advertising, technology, design and consumer culture.
However, we like to think of Contagious Magazine as your chance to sit back, digest, and actually take something in. It's the quarter, condensed. Everything you need to know in a handy, carry-around format.
To steal from the marvelous Ze Frank, we think so you don't have to.
This quarter's amazing issue features case studies on the renaissance of Levi's, 'the performance sportswear of the 1870s'; and an in-depth look at brand activists of the moment Gatorade, whose focus on grassroots sport is worth any number of professional sponsorships.
Our news round-up of the most innovative advertising initiatives from around the world is the cheat's guide to what's happening in the advertising world. The Contagious team filters through thousands of campaigns to ensure that only the most creative and successful make the cut, and this quarter's DVD has a bumper crop of 66 video case studies on it to inspire your entire team. (Don't forget, all those case studies are also available to subscribers right here at www.contagiousmagazine.com).
We've also launched a new section entitled 'Upstarts'. We've rounded up the most innovative side projects of the quarter, from a bunch of smart young things destined for huge success.
Expert opinions this quarter come from Adrian Hon of Six to Start, who makes sense of the hype around games and points systems. Jonah Peretti of BuzzFeed and the Huffington Post explains why the 'Bored at Work' network is a marketer's best friend.
We catch up with Matt Webb from the wonderful BERG to get his take on how polite design can change the world. Check out BERG's amazing latest project for the BBC, How Big Really. A great way of wrapping your brain round the scale of the events and perspectives shaping the world, and indicative of another trend we're pulling apart this quarter - practical data visualization. Enough of the pretty pictures! At what point does dataviz stop being a 'nice to have', and start being a necessity?
We go behind the scenes at Mumsnet, the online community exerting an influence over everything from product design to politics, and look at the potential for brand owners in the rise of fractional ownership. In addition to this, Small But Perfectly Formed, our regular showcase of the little companies punching above their weight, continues apace. This quarter, soft drink Vita Coco, cycling apparel brand Rapha, and crowd-sourced web filtre Hunch are just a few of the companies we put under the microscope. Plus, if you're not already aware of them, please check out food whizkids Bompas and Parr. Breathable gin and tonics? We'll take ten.
All this plus the regulars: Wildfire (the best of tech, design and sustainability), Martin Lindstrom's column, retail trends, and a nice healthy dose of future forecasting to wrap it all up.
To all of our subscribers - we hope you enjoy reading it as much as we enjoyed putting it together. (Also, it's our quarter century issue in a few months! Any ideas you have to help us celebrate this milestone, send them to emily@contagiousmagazine.com).
To all of our non-subscribers, to get your own copy, for indeed you should, please contact sharlene@contagiousmagazine.com.
1) I claim to read hundreds of blog posts every day, but only ever read the titles
2) My attention span is going out of the window due to overuse of Twitter
3) I'm trying to stay on top of the changes in the industry, but have no time to consider how all these changes might fit together
4) I could really do with a cup of tea and a sit down
We're well aware of the tension implicit in issues of putting out a quarterly edition (in antiquated hard copy, no less!) in which we focus on the most innovative and successful developments in advertising, technology, design and consumer culture.
However, we like to think of Contagious Magazine as your chance to sit back, digest, and actually take something in. It's the quarter, condensed. Everything you need to know in a handy, carry-around format.
To steal from the marvelous Ze Frank, we think so you don't have to.
This quarter's amazing issue features case studies on the renaissance of Levi's, 'the performance sportswear of the 1870s'; and an in-depth look at brand activists of the moment Gatorade, whose focus on grassroots sport is worth any number of professional sponsorships.
Our news round-up of the most innovative advertising initiatives from around the world is the cheat's guide to what's happening in the advertising world. The Contagious team filters through thousands of campaigns to ensure that only the most creative and successful make the cut, and this quarter's DVD has a bumper crop of 66 video case studies on it to inspire your entire team. (Don't forget, all those case studies are also available to subscribers right here at www.contagiousmagazine.com).
We've also launched a new section entitled 'Upstarts'. We've rounded up the most innovative side projects of the quarter, from a bunch of smart young things destined for huge success.
Expert opinions this quarter come from Adrian Hon of Six to Start, who makes sense of the hype around games and points systems. Jonah Peretti of BuzzFeed and the Huffington Post explains why the 'Bored at Work' network is a marketer's best friend.
We catch up with Matt Webb from the wonderful BERG to get his take on how polite design can change the world. Check out BERG's amazing latest project for the BBC, How Big Really. A great way of wrapping your brain round the scale of the events and perspectives shaping the world, and indicative of another trend we're pulling apart this quarter - practical data visualization. Enough of the pretty pictures! At what point does dataviz stop being a 'nice to have', and start being a necessity?
We go behind the scenes at Mumsnet, the online community exerting an influence over everything from product design to politics, and look at the potential for brand owners in the rise of fractional ownership. In addition to this, Small But Perfectly Formed, our regular showcase of the little companies punching above their weight, continues apace. This quarter, soft drink Vita Coco, cycling apparel brand Rapha, and crowd-sourced web filtre Hunch are just a few of the companies we put under the microscope. Plus, if you're not already aware of them, please check out food whizkids Bompas and Parr. Breathable gin and tonics? We'll take ten.
All this plus the regulars: Wildfire (the best of tech, design and sustainability), Martin Lindstrom's column, retail trends, and a nice healthy dose of future forecasting to wrap it all up.
To all of our subscribers - we hope you enjoy reading it as much as we enjoyed putting it together. (Also, it's our quarter century issue in a few months! Any ideas you have to help us celebrate this milestone, send them to emily@contagiousmagazine.com).
To all of our non-subscribers, to get your own copy, for indeed you should, please contact sharlene@contagiousmagazine.com.
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