COURVOISIER / SUMMER OF PUNCH TOUR

As part of Courvoisier's 'Summer of Punch' campaign, the brand is currently running a promotion on Foursquare linked to 15 bars across London.
 
Users of the location-based social networking site will now be able to check into participating venues across London such as Bar de Musee in Greenwich and Kosmopol in Fulham; which all serve Courvoisier cocktails in limited edition punch bowls. Each entrant who checks into one of the participating venues will be competing against other participants to win a punch kit - one person will win this prize every night by taking the most imaginative picture with the punchbowl and entering it via either Facebook or Twitter.
 
The UK's marketing manager for Courvoisier, Janice Mcintosh explains: 'By embracing social media such as Facebook, Twitter and now Foursquare, not only are we building deeper relationships with our consumers, we are also growing the numbers of cognac drinkers by appealing to a younger audience. We are also pleased to be supporting our customers with activity that will bring them new consumers and drive footfall in bars.'
 
The overall best picture will win a VIP trip to the Courvoisier chateau in France for two.
 
Greg Saunders, creative director at White Label UK, London, the agency behind the tour, adds: 'We recognised the geo-social platform is still in its infancy and utilised by tech-savvy early adopters, but saw the value in being the first drinks brand to use the tool and the first brand which isn't location-based to provide customer rewards. This commitment to ambitious and arresting activity led to the Foursquare 'Summer of Punch' tour which has allowed us to translate a traditional on-trade sales programme in to more of an integrated proposition.'

http://summerofpunch.com/

http://www.whitelabeluk.com/