EUROSTAR / CROWSOURCED GUIDE TO THE CONTINENT

26 August 2010

London based social media specialists We Are Social have launched a crowd sourced platform that acts as a guide to all the European destinations accessible by their client Eurostar's high speed rail service.

Brand: Eurostar
Media Type: Online; User Generated Content; Websites & Microsites
Product Category: Transport & Travel
Country: UK
Source: News
Agency: We Are Social / London
Tags: Travel; Eurostar; Crowdsourced; Geo-tagged; Blog

Serendipity is a big part of travel, whether it be finding a new restaurant tucked away off the Champs Elysée or renting a bike and cruising through the streets of Amsterdam. Sharing these finds is almost as fun as the discovery, and this is why the site exists, allowing travellers to submit their reviews of destinations around Europe. The end result will hopefully be a useful trip-planning resource for anyone thinking of journeying to the continent, a handy guide that fits perfectly with the brand's new 'Exploring is beautiful' campaign, designed to inspire travellers to venture beyond Eurostar's core destinations of Paris, Lille and Brussels.

We Are Social's MD Robin Grant says 'Travel is about experience, conversation and sharing, which are also the key elements of social media. We've tried to ensure anyone planning a trip around Europe can take advantage of what other people have learned - travel is a naturally social sector, and feel sure the new platform will be really valuable.'

We Are Social will be backing up the user-generated content with a blog, editorially highlighting the best things to see and do in featured destinations. Visitors can explore the platform via a familiar Google Maps interface or searching by destination.

europebyeurostar.com