Outdoor apparel brand North Face
has teamed up with EveryTrail.com
, a GPS travel community that lists over 300,000 trails, hike and bike routes by location around the world. Factory Labs
, Denver, used the EveryTrail database to build a free iPhone app on behalf of North Face.
app will track users' route, distance, speed and elevation as they trek, allowing them to share and store trips, photos and tips for friends and fellow community members on social networks. The app also includes weather forecasts and recommends North Face gear based on how unkind the elements are set to be.
Special offers can be unlocked by completing and logging The North Face Challenge via the app. In fact, all this smart piece of utility lacks is a link to the Wordsworth poetic canon for when you're next wandering lonely as a cloud.
Kalli Skov, senior account manager at Factory Labs explains: 'We created The North Face Trailhead app as a free, easy-to-use application for locating trails, tracking progress and sharing adventures all over the world.'
There's no doubt adventure-hungry trekkers will value the catch-all service helping them reduce baggage weight to a minimum - download it, via iTunes, here
before you over-pack the rucksack.