Nokia's latest piece of animation, through Wieden + Kennedy
, London and animation studio extraordinaire, Aardaman
, Bristol was shot entirely on the N8's powerful 12 mega pixel camera.
is part of a campaign which aims to bring amazing, authentic uses of technology to life. The film pulls this off by featuring a 9mm high character - breaking the Guinness World Record
for smallest stop-motion animation character in a film.
The film was created thanks to Cellscope
- an attachment that transforms mobile phone cameras into a powerful microscope. Aardman's in-house technology team worked with the Physics Dept at the University of Bristol
to help construct the set and characters through Rapid Prototyping 3D printing technology. Heather Wright
, executive producer and head of commercials and branded content at Aardman commented: 'The Nokia job is totally unique, one of those rare instances when the idea and execution are totally inter-dependent.'
W+K's creatives team Mark McCall
and Richard Dorey
added: 'Achieving our goal of setting a world record with a Nokia N8 is the perfect celebration of the campaign's core message - its not technology, its what you do with it.'
Nokia has just released the film via its Facebook
page where its inherent cuteness is driving view counts up, charmingly demonstrating the effectiveness of the N8's camera.