NOKIA / DOT

17 September 2010


Nokia breaks tiny animation records to promote its N8 handset

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Brand
Nokia
 
Media Type
Viral
 
Product Category
Telecommunications
 
Country
UK
 
Source
News
 
Agency
Wieden + Kennedy / London
 
Production Company
Aardman / Bristol
 
Director
Sumo Science
 
Creative Team
Mark McCall
Richard Dorey
 
Tags
mobile
Animation
Stop motion
 
Nokia's latest piece of animation, through Wieden + Kennedy, London and animation studio extraordinaire, Aardaman, Bristol was shot entirely on the N8's powerful 12 mega pixel camera.

'Dot'
is part of a campaign which aims to bring amazing, authentic uses of technology to life. The film pulls this off by featuring a 9mm high character - breaking the Guinness World Record for smallest stop-motion animation character in a film.

The film was created thanks to Cellscope - an attachment that transforms mobile phone cameras into a powerful microscope. Aardman's in-house technology team worked with the Physics Dept at the University of Bristol to help construct the set and characters through Rapid Prototyping 3D printing technology.

Heather Wright, executive producer and head of commercials and branded content at Aardman commented: 'The Nokia job is totally unique, one of those rare instances when the idea and execution are totally inter-dependent.'

W+K's creatives team Mark McCall and Richard Dorey added: 'Achieving our goal of setting a world record with a Nokia N8 is the perfect celebration of the campaign's core message - its not technology, its what you do with it.'

Nokia has just released the film via its Facebook page where its inherent cuteness is driving view counts up, charmingly demonstrating the effectiveness of the N8's camera.



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