NOUVEAUX RICHES / ONLINE POPULARITY AS CURRENCY
Issue 24, 1 September 2010
Obsessive social networkers are being rewarded for their involvement and enthusiasm. From the stampede for free tickets on Twitter and Facebook for July's iTunes Festival in London, to Burger King in Norway rewarding Facebook Likes with free burgers, the concept of popularity as a new currency is taking off. Lucy Aitken looks at how brands are adapting to the new economy
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