Issue 24, 1 September 2010
Obsessive social networkers are being rewarded for their involvement and enthusiasm. From the stampede for free tickets on Twitter and Facebook for July's iTunes Festival in London, to Burger King in Norway rewarding Facebook Likes with free burgers, the concept of popularity as a new currency is taking off. Lucy Aitken looks at how brands are adapting to the new economy
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info