Good storytelling is central to good advertising. That's why we're joining our good friends at Organic
who are bringing The Moth
, a non-profit dedicated to celebrating the art of storytelling, to bring you an exceptional event during this month's Advertising Week
in New York City.
Six industry luminaries will join an eager group of audience participants to tell their best war stories under our simple theme: The Worst Day in Advertising
Personal and professional humiliation, clients won and lost, careers made and brought to the teetering brink of extinction: these will be the themes moving through the evening. It's all about sharing and self-deprecation in the name of fun. As the videos above show, courtesy Organic and friends, we expect the evening to veer into strange territory at some junctures.
The StorySLAM format is simple
: five minutes, no notes, no stand-up comedy routines, rants or essays.
Moth stories range from the funny and profane to the deadly serious and heartbreaking, of which there is surely plenty of fodder in our fine industry. For a good example, here's Gabrielle Selz's winning story
from a recent StorySLAM in New York.
In addition to sponsoring the event, Organic
is using its ThreeMinds
blog to follow along live, and host videos of the stories afterwards.
Confirmed participants include Barton F. Graf 9000 founder Gerry Graf
, New York general manager Anne Bologna
, Ernest Industries' Ernest Lupinacci
, Saatchi & Saatchi CCO
Con Williamson, former McCann New York
chief creative officer Joyce King-Thomas
, Leo Burnett
's North American CCO Susan Credle
, Amalgamated, New York's Eric Silver
, Organic chief creative officer Conor Brady
and our own Nick Parish
So come out, and bring your best story and volunteer for the telling. To sweeten the pot, the best volunteer-told story in The Moth's old school fashion will win a decidedly new school storytelling device courtesy of Organic: an Apple iPad
Advertising Week delegates can register for the event through the Advertising Week site
; for more information email Nick
Let's hear your best stories of The Worst Day in Advertising
Thursday, September 30
Lucille's Grill at B.B. King's Blues Club
237 W 42nd Street
Executive Creative Director: Anthony Wolch, Organic
Producer: LauraLe Wunsch, Organic
DP: Jamie Rosenberg, NY
Editor: Ralph Floro, Blue Highway, Toronto
Sound Design & Mix: Msquared Productions, San Francisco