UNIQLO / LUCKY COUNTER
7 September 2010
Japanese clothing retailer lets UK consumers control the price of its bestselling items via Twitter
Subscribe to access all Subscriber Content
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research, creative recruitment, pitches and presentations.
Weekly Newsletter /
Most Contagious /
COMMENTS /
Holly
This was a brilliant campaign from UNIQLO. Not only was it a great incentive for fans of the brand to build up a greater social media presence for them, it also kept people busy for the couple of days the website was under construction and ensured a high number of visitors to the new site on the launch day, which, by the way, is so much better than its predecessor with easier usability qualities and a larger range of men's and women's clothing available.