TED BAKER / REMOTE STYLING SESSIONS
29 October 2010
Live stying project in UK co-ordinated by bloggers in US
- Brand
- Ted Baker
- Media Type
- Online
- Product Placement / Integration
- Social Media
- User Generated Content
- Product Category
- Clothing & Footwear
- Retail / Online Retail
- Country
- UK
- Source
- News
- Agency
- Guided Collective / London
- Tags
- Blogger Outreach
- Web Stream
- Fashion
It's not just fireworks to look forward to on the 5th November in the UK - Ted Baker has announced a new project working with top US fashion bloggers to create the world's first live remote styling session.
Participating bloggers have been invited to style looks from the fashion labels' autum / winter collection in a live webcast broadcast from their London headquarters. Each of the selected bloggers will be able to direct and control the studio, shooting and styling the models through Twitter, and feeding a live video stream straight back to their blog.
Participating bloggers have been invited to style looks from the fashion labels' autum / winter collection in a live webcast broadcast from their London headquarters. Each of the selected bloggers will be able to direct and control the studio, shooting and styling the models through Twitter, and feeding a live video stream straight back to their blog.
A British-themed brief has been set, challenging the bloggers to style two looks within a 15 minute slot. With 450 items of clothing from the collection on hand they have a great deal of freedom and the chance to do something really creative. As well as some high quality content and a good story on which to build for their digital journal, the bloggers can also look forward to being featured on the Ted Baker US site, and have their individual 'looks' physically manifested in stores across the US for a week.
When the fashionistas have had their turn, Ted Baker will hand control of the studio over to the great unwashed, allowing them too to play at being a stylist. If you fancy a go just follow @ted_baker by 4th November. All looks styled by the public will be uploaded to the label's Facebook page were they will be reviewed and voted on by the page's Fans. And the look with the most likes will win $500 to splash in the online store.
According to Sam Reid, founder of Guided Collective, London, the agency responsible, the hope is that working in this more empowered, two-way manner with bloggers will make for a stronger relationship with the brand, and with the embeddable stream more entertaining content for their readers.
Reid told Contagious 'fashion bloggers have become a very powerful voice of influence yet most are treated as free press without the luxury of a salary. A decent mid level blogger gets a mass of requests every day, and most are a lazy stab in the dark to 'get something for nothing', or at best a crappy incentive not proportionate with the work the writer has done to build a following of tuned in fans. A request for engagement should be, above all, relevant, and if possible, empowering. After all, if we see these credible channels as good enough to feature our comms, can we not also give them chance to be the arbiter of those comms?'
www.tedbaker-london.com
www.tedbaker-london.com
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