BATELCO / INFINITY

29 October 2010

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Middle Eastern telco celebrates global expansion with Facebook based campaign

Brand: Batelco
Media Type: Social Media; Viral
Product Category: Telecommunications
Country: Bahrain
Source: News
Agency: FP7/BAH / Bahrain
Tags: Bahrain; Middle East; Batelco; Telecommunications

To mark the global expansion of Batelco, a leading Middle East telecom provider, Bahrain-based agency FP7/BAH worked for over a year to bring a together a super glossy short film. Batelco wanted to launch into the market with the proposition of 'Bringing ideas to life' to show the potential of its offerings to facilitate global communication.

The film officially launch last night but has been promoted and seeded via Facebook for the past couple of months with excellent results; more than 84000 on Facebook, over 2000 daily new 'likes', 50% of Bahrain's Facebook community are fans, an average of 83,000 daily post views, over 1 million wall impressions up to date and fans from 43 countries across the globe.

The production and post-production equipment used were as epic as the film itself, using Canon cameras and Adobe production exclusively. Working with FP7/BAH on the project are; City Film Prodution, Beirut, Unexpected Postproduction, Stuttgart, Spy Films, Toronto, AOC, Paris and Stink Digital, London.

Fadi Yaish, creative director FP7/BAH told Contagious, 'INFINITY is but a peek into the future of the endless possible communication solutions with innovative use of the technologies available today. It definitely sets new standards of communication in our region and raises the bar'.

Go to Facebook to see the full video.