PENKI / DENTSU LONDON
25 November 2010
'Make Future Magic' with the launch of the new Light Painting app for the iPad
- Media Type
- Mobile
- New Technologies
- Country
- UK
- Source
- News
- Agency
- Dentsu / London
- Production Company
- BERG / London
- Tags
- app
- iPhone app
- iPad
- Technology
Along with everyone else, we were mystified when Dentsu London launched its Light Painting film, developed in collaboration with London-based design consultancy BERG.
Now, an app entitiled Penki (paint in Japanese) has been released via the iTunes store which will allow users to create their own words and messages in 3D using an iPad or iPhone and a camera. Messages are revealed in long exposure photographs.
Beeker Northam, executive planning director at Dentsu, London explains: 'It's been interesting trying to turn the inevitably technical process of light painting into what we hope is a fun toy that anyone can use. It's the latest in a number of sub-projects we're developing with BERG that have sprouted from the original film.'
If you're at Eurobest, you can check out Dentsu London's work at The Hive on the 7th and 8th December.
Now, an app entitiled Penki (paint in Japanese) has been released via the iTunes store which will allow users to create their own words and messages in 3D using an iPad or iPhone and a camera. Messages are revealed in long exposure photographs.
Beeker Northam, executive planning director at Dentsu, London explains: 'It's been interesting trying to turn the inevitably technical process of light painting into what we hope is a fun toy that anyone can use. It's the latest in a number of sub-projects we're developing with BERG that have sprouted from the original film.'
If you're at Eurobest, you can check out Dentsu London's work at The Hive on the 7th and 8th December.
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